What is MUM?

MUM (Multitask Unified Model) is Google’s latest technology designed to:

• 🧠 Understand complex queries using AI and natural language processing.
• 🌐 Support multiple languages simultaneously (up to 75).
• 🎥 Analyze multiple media types: text, images, videos, and audio.

First introduced in May 2021, MUM is 1,000 times more powerful than BERT and focuses on improving semantic and context-based search. 🌍

💡 How MUM Works

One Powerful Model for Everything:

• Simplified System: Unlike previous versions that used different models for different tasks, MUM uses just one model to handle indexing, finding information, and ranking search results.
• Efficiency Boost: This makes the search process faster and more efficient, allowing Google to deliver better results without needing extra computing power. ⚡️

Multilingual and Multimodal:

• Languages: MUM can understand and work with 75 languages at the same time, making search better for people all around the world. 🌍🗣️
• Media Types: It doesn’t just handle text. MUM can also understand images, videos, and audio, allowing it to provide more comprehensive answers. 📸🎥🎧

Better Understanding of Complex Queries:

• Deep Knowledge: MUM can grasp the deeper meaning behind your search questions, even if they’re complicated or involve multiple steps.
• Natural Conversations: It can handle open-ended conversations, making interactions with Google more like talking to a knowledgeable friend. 🗨️🤖

📈 SEO Must Evolve with MUM

💡 Shifting Focus:

• Keywords → Topics, entities, and user intent.
• Structured Data → Natural language context.

📌 Best Practices for SEOs:

Develop user-centric content that answers questions along the customer journey.
(e.g., "What is SEO?" → "How does SEO work?" → "Who offers SEO services?")

Anticipate search intent with detailed SERP analysis.

Diverse Content: With MUM understanding text, images, videos, and audio, creating diverse content becomes even more important. This means optimizing not just articles but also videos, podcasts, and images for better search visibility. 🎥📷🎙️

Better Match: MUM’s ability to understand the context and intent behind searches means that content needs to be more comprehensive and aligned with what users are actually looking for. 🧠🎯

Semantic SEO Strategies for MUM

Defining Central Entities

Identify the main focus of your content to build a strong topical map.

Central Entity: The primary subject around which content is developed.

Examples:

• Mountain Fuji: Focus on activities, history, and significance of Mount Fuji.
• Trekking Shoes: Concentrate on product reviews, types, and purchasing guides.

Building Semantic Content Networks

Develop interconnected content that covers all aspects of the central entity.

• Comprehensive Coverage: Include related topics and subtopics.
• Interlinking Content: Use internal links to connect relevant pages.

Adjusting Topical Maps Based on Context

Tailor your topical map to suit your website's focus and audience.

• Contextual Relevance: Ensure content aligns with user intent.
• Dynamic Mapping: Update topical maps as new information or trends emerge.