📑 What is Contextual Hierarchy?

Contextual Hierarchy (also called Conceptual Hierarchy) refers to the structure of headings (H1, H2, H3, etc.) and how different sections of a web page are prioritized. 🏗️✨

🖇️ It helps organize content by adjusting the weight of a context’s coverage within a page. This can be represented through:

• 🔹 Typography & visuals: 🖋️🎨
• 🔹 Section depth & sub-sections: 📄🔍

💡 Why does Contextual Hierarchy matter?

• ✅ Search terms, search intent, and sensitivity metrics can vary for a main context and its sub-contexts.
• ✅ If a lightly covered context is linked to certain query interpretations, it might reduce the page’s relevance. ❌📉
• ✅ It affects the priority of content, which can be influenced by:
  • 🔠 Heading formats & words
  • 🏷️ Heading hierarchy
  • 🔗 Internal link structure & PageRank distribution

📌 Ultimately, Contextual Hierarchy shapes a webpage’s macro-context, ensuring that important topics are emphasized for both users and search engines! 🚀