Semantic Content Brief Creation System 💡

The foundation: 📚

Set clear objectives and goals for the brief. The clarity of goals beforehand would help getting most from the investment of either time or money you make in creating the brief.

Examples of some goals could be:

• Dominate a specific query network to acquire X number of visitors to convert Y number of leads.
• Rank on specific search terms to gain more historical data to improve the website ranking state.
• Target a specific query template by creation of the best possible document template to connect natural language with the search language.
• Target a specific entity type to get the advantage of ranking for other semantically closed types of entities processed on the website.

Hands-off steps to follow: 🛠️

1. 👥 Understanding the target audience
   • Understand the audience profile such as the target audience’s demographics, psychographics, interests, and pain points.
   • List common problems and challenges that users face related to the topic.
   • Determine what users expect to find when they search for this topic.
2. 🔍 Initial Comprehensive Research
   • SERP analysis
   • Read and analyze the google SERP
   • Elements of google SERP:
     • Search suggestions
     • Query templates
     • SERP titles
     • SERP descriptions
     • Image tabs
     • Related searches
     • People also ask
3. 📝 Setting up the brief
   • Open a new google sheet
   • Make 6 tabs.
     • Article Methodology (for article headings, methodologies and contextual bridges)
     • Query Semantics (for putting queries data)
     • Word Count (only for inspiration to the writer)
     • Competitors (competitors of same type URL plus one authoritative source for clustering)
     • N-Grams (extracted from competitors)
     • Extra tables (if required to include the details)
4. 🏷️ Finalizing the main entity of the page

   The page will be optimized for a main entity. That should be extracted from the representative query around which the page would be optimized for.

5. ⚙️ Getting the attributes

   The attributes will be taken to process for the main entity of the page. The attribute types are root, rare and unique attributes. If you want more relevance, focus on unique attributes first, then root, and then rare.

6. 🔄 Process the queries

   The query network should be analyzed and processed to extract the attributes and their values. The questions should be generated based on queries to process them for better serving the search intent and related search activities.

7. 🔢 Extracting n-grams

   Use the tool https://www.ngramextractor.com/ to extract the competitor’s n-grams and put the data into the tab. Remove the irrelevant grams and only keep those which are relevant and important.

8. 🔠 Write the H1

   Combine the following to create H1:

   • Use odd numeric values in the H1 (If possible) for better rankings
   • Central search intent
   • The most important phrase sequence
   • The most important attribute of the central entity
   • Use a unique context signifier. For example: Health is a context signifier in this H1: “20 Health benefits of drinking water”.

   Whenever we use a colon “:” in a heading, it means that the section after the colon is signified by the first section and is completing the first section.

9. 🔡 Write the H2s

   If you provide the values for the same attribute in the form of H2s/list, use the same format and word sequence throughout.

   For instance: If you start with a verb or an adjective; and end with a noun, continue to do so in the rest of the headings as long as you provide the values.

   Moreover, if you start the heading vector with a positive connotation, keep doing so in the rest.

   H1: 9 Tips for Choosing a Serviced Office

   H2’s:

   • Consider a prime location
   • Opt for a cost-effective space
   • Inspect available facilities
   • Examine the service package with additional amenities
   • Verify security features and access policies
   • Seek a flexible and future-proof office space
   • Select a well-reputed company with positive customer reviews
   • Review contract period and licensing agreements
   • Visit the serviced office physically
10. 📑 Write MicroContext Headings
    • Mostly for the topical coverage
    • Focus on providing more contextual layers
    • Provide details about the central search intent with a different phrase taxonomy such as the sub context. For example if this is H1: “Serviced office pricing” and this is H3: “Serviced office pricing in London”, H3 provides a different phrase taxonomy for the same central entity that is appearing in the H1.
    • Make questions of the contrasting aspects/antonym context

    Note:

    • Consistency in the format
    • Don’t tell contradictory things
    • Don’t forget what you have written before
11. ❓ Write headings in question format:

    Types of questions you can use to formulate the headings:

    • Definitional questions: Start with an interrogative/question word and mostly require a definition
    • Grouping questions: Multiple instances from the same type
    • Comparative questions: Superlative/ comparative word in these questions
    • Boolean questions: Start with a yes or no (usually appear in the bottom section of the content brief)
    • Representative questions: Questions that serve as examples of a broader category or set of inquiries
    • Represented questions: Questions that have been previously mentioned, discussed, or indicated in some form
    • Implicit questions: Implicit questions are questions that are not directly stated but are suggested or implied within a conversation, text, or context. These are actually representative questions for main answers

    How to answer implicit questions?
    First we give a total answer or total time as an answer, then we give per week time, and then per day time.

    Quality checks:

    • Shortest question is the best
    • Fix the grammar
    • Representative question first
    • Then specific context question
12. 📂 Create contextual hierarchy
    • Arrange headings in a certain logical order/ create hierarchy such as H1, H2, H3, and so on.
    • Place grouper/representative questions at a higher place in the vector and represented questions under them.
13. 🚧 Create a clear contextual border
    • Create a distinct border to separate the micro and macro contents.
    • Contextual border should be a grouper/representative question for the supplementary content of the brief.
14. 📋 Provide the methodology/contextual structure/guidelines to answer each heading vector

    In order to write an effective methodology for a heading vector, provide the following details:

    • Format: Outline the structure and format of the section.
    • Relevant Entities: Specify entities, names, or topics covered.
    • Dates: Include relevant dates or time frames if applicable.
    • Units: Mention units of measurement or quantification.
    • Unique n-grams: Key phrases or terms unique to the topic.
    • Lexical relations: Ways in which words relate to each other within a language such as meronyms, hyponyms, and hypernyms.
    • Phrase taxonomy: Categorization of phrases based on their syntactic structure and semantic meaning such as noun phrase or verb phrase.
    • Phrase sequences: Order and arrangement of phrases within a sentence
    • Tonality: Choose from formal, authoritative, or persuasive.
    • Writing Style: Select from descriptive, argumentative, comparative, or instructional.
    • Word Count: Approximate length or word count per section.

    Instructions to write the methodology:

    1. A. Provide a long summary in the H1
       How to write a long summary/abstractive/extractive summary?
       • Provide implicit definition of the central entity.
       • Briefly explain all the H2s in a representative way by following the same order.
       • Cover hypernyms in the long summary (H1), don’t use/cover hyponyms.
       • Write an abstractive summary first by creating a hypothetical view of the whole article in your mind and after completing the whole document’s methodology, extract the key points and distribute them in the abstractive summary.
    2. B. Give starting sentence of the answers where necessary
    3. C. Provide a distinct tone and style to follow in the writing
       • Types of tones:
       • Formal tone: Professional and serious that does not use contractions (y’all, I’ve, or we’d) and colloquialism (gonna, wanna, idioms).
       • Authoritative tone: Confident and knowledgeable that establishes authority in the written content (conveys expertise, confidence, and credibility on a particular topic).
       • Persuasive tone: Aims to convince the reader to accept a particular viewpoint, take a specific action, or agree with an argument.
       • Types of styles:
       • Descriptive: Focus on sensory details and figurative language to help the reader visualize and experience the subject matter.
       • Argumentative: Persuades the reader to accept a particular viewpoint or take a specific action. This style relies on logical arguments, facts, statistics, and sometimes emotional appeals to make a convincing case.
       • Comparative: Examines the similarities and differences between two or more subjects.
       • Instructional: Clear, concise, and often organized in a logical sequence to ensure the reader can follow the instructions easily and achieve the desired outcome.
    4. D. Provide clear instructions about the format in the brief such as paragraph/numbered list/unordered bullet list
       • For listing items, write a list definition first and then give a list.

       Example of list definition and list:

       The symptoms of alcohol intolerance may indicate alcohol sensitivity, and are triggered by consuming alcohol.

       The symptoms of alcohol intolerance are listed below:

       • Symptom 1
       • Symptom 2
       • Symptom 3
    5. E. For same type of headings such as for providing “health benefits of drinking water”, use single methodology for all headings
    6. F. For contextual border and the headings in supplementary content ask writer to:
       • Write exact definitive answer that is precise, certain
       • Don’t use modalities like should, could, can, might to answer these questions
       • Give the fact and expand it with evidence
       • Provide different phrase sequences with different context variations
       • You do not have to use the exact format for the supplementary content, if you are providing contextual bridges to the actual pages that are gonna rank for those queries.
       • You have to give the most accurate, comprehensive and the richest answer in the correct web page (linked document) either in the form of a definition, a list or a specific paragraph format.
       • Provide truth ranges if there is not a single value
15. 🔗 Internal links
    • It is preferred to add internal links or create a contextual border in the micro context instead of the macro context.
    • Link your root document/quality nodes in the micro context
    • If it is important to provide an internal link in the macro context, increase its distance from other internal links.