Focus on Entities, not Keywords.

🔍 Focus plays a crucial role in achieving a set goal for content writing. It should always be on what truly matters.

Why Focus on Entities Instead of Keywords?

Since the introduction of Google Knowledge Graph and Hummingbird, Google has evolved to understand human language through Natural Language Processing (NLP).

One key aspect of NLP is Named Entity Recognition (NER)—the ability to recognize entities in content.

The Goal of Entity Recognition:

• 🌳 Understanding what the content is about.
• 🌳 Identifying the context of the content.
• 🌳 Determining the depth of information provided.

How Entities Work in Content

Entities within a piece of content are linked based on their attributes and specific context. The way these entities connect also helps Google determine the expertise of the publisher.

• ✅ Strong Entity Connections → Demonstrates Subject Matter Expertise
• 🚫 Weak or Irrelevant Connections → Signals Incompetence

What Should Be the Focus Instead of Keywords?

Instead of simply inserting keywords, the goal should be:

• 💡 Association of all relevant entities with detailed information, attributes, and facts within a specific context.