Below the Fold: Its Impact on E-commerce
"Below the Fold" is a crucial section on e-commerce websites where additional products, posts, or social proofs are displayed. This area is ideal for positively influencing user behavior.
Key Benefits
- ⏳ Longer Stay: Users are encouraged to spend more time on the page.
- 🔗 Higher Click-Through Rate: More interactions and navigations through the page.
- 💖 Better Customer Loyalty: Engaging content builds trust and repeat visits.
- 🚀 Conversion Rate Optimization: Enhanced product recommendation systems drive more conversions.
- 📚 Authority Building: Informational content within a commercial page demonstrates expertise.
⚠️ SEO Consideration
Overloading the below-the-fold section with content can confuse search engine algorithms regarding the page’s primary focus. Balance is key!