๐ฑ Mobile Usage & Consumer Behavior
- ๐ 56% of consumers spend most of their time browsing the internet on mobile devices. (Source: HubSpot)
- ๐ฑ 69% of US consumers spend most of their time on their smartphones. (Source: ComScore)
- โณ 3.25 hours/day is the average time spent on mobile devices. (Source: eMarketer)
- โ 75% of consumers prefer a unified user experience. (Source: Forbes)
- ๐จ 77% of online consumers prefer permission-based marketing. (Source: ExactTarget)
- โค๏ธ 68% of consumers stay loyal to brands that create engaging content. (Source: The CMA)
- ๐ 50%+ of online consumers read product-related content before purchasing. (Source: HubSpot)
๐ฌ Consumer Decision-Making & Website Performance
- โญ 67% of consumers rely on user reviews before making a decision. (Source: PwC)
- ๐ช 46% of visitors leave a website if it doesnโt clearly deliver its message. (Source: KoMarketing)
- โ 37% of visitors exit due to poor design & navigation. (Source: KoMarketing)
- ๐ญ 67% of visitors make digital purchases in industrial & logistics sectors. (Source: Google)
- ๐ฏ Personalized content increases Sales Qualified Leads (SQLs) by 46%. (Source: Weidert)
๐ Search Behavior & SEO Trends
- ๐ 36% of desktop users click on the first search result. (Source: Advanced Web Ranking)
- ๐ซ 85% of users ignore ads and focus on organic results. (Source: imFORZA)
- ๐ 75% of users never go beyond Page 1 of Google. (Source: HubSpot)
- ๐๏ธ 88% of users conduct online research before making a purchase. (Source: PYMNTS)
- ๐ 86% of users believe search engines expand their knowledge. (Source: PRC)
- ๐๏ธ 25% of users prefer making calls via voice assistants. (Source: HubSpot)
- ๐ฃ๏ธ 60% of users have done a voice search at least once. (Source: MindMeld, 2021)
- โก 52% of users say site speed affects loyalty. (Source: E-consultancy)
- ๐ The #1 Google ranking gets 32.5% of clicks. (Source: Chikita)
- ๐ 68% of clicks go to the top three search results. (Source: EConsultancy)
๐ eCommerce Growth & Trends
- ๐ CAGR (2021-2028): 14.6% growth in online retail sales.
- ๐๏ธ Online shoppers by gender: 72% women, 68% men, with different preferences.
- ๐ช 2023: 12M-24M eCommerce stores globally.
- ๐ eCommerce retail purchases projected to grow from 14.1% to 22% in 2023.
- ๐ซ 80% of shoppers are discouraged by inconvenient return policies.
- ๐ 88% of customers consider detailed product pages crucial.
- ๐จ 38% of shoppers abandon sites with poor design.
- ๐ฑ Mobile eCommerce sales projected to reach $728.28 billion by 2025.
- ๐ Mobile eCommerce conversion rate: 0.55%.
- โ Average cart abandonment rate: 85.65%.
- ๐ฐ 65% of shoppers check price comparisons while in-store.
- ๐ธ 48% abandon carts due to unexpected extra costs.
- ๐ Average cart abandonment rate: 69.99%.
- ๐ง Cart abandonment emails have a 45% open rate.
- ๐๏ธ 54% of shoppers purchase abandoned cart items after a discount.
- ๐ค 47% of consumers are open to using chatbots for shopping.
๐ฃ๏ธ Voice Search & Black Friday Insights
- ๐ค 20% of Google searches use voice assistants.
- ๐ฐ $8.9B was spent online during Black Friday & Cyber Monday.
- ๐๏ธ 93% of millennials (24-35 years) planned to shop during this period.
- ๐ฑ 95% of Gen Z individuals own a smartphone.
- ๐ข 85% of Gen Z use social media to discover new products.
๐ Global Online Shopping Statistics
- ๐ 2.64B digital buyers in 2023 (1 in 3 people is an online shopper).
- ๐ 80M increase in online shoppers in 2022 (3.1% YoY growth).
- ๐ฎ Projected online shoppers: 2.71B in 2024, 2.77B in 2025.
- ๐จ๐ณ China (2021): 842.1M online shoppers (+7.6% annual growth).
- ๐ China (2011-2021): Growth from 193.95M to 842.1M online shoppers.
- ๐บ๐ธ US (2023): 218.8M online shoppers (+1.9% YoY).
- ๐ฎ US (2026 Projection): 230.6M online shoppers.