E-commerce Websites Topical Map

🛒 E-commerce websites often fall into the trap of mix-context on their webpages.
A webpage can't be both a product-selling page and an informational page at the same time — doing so confuses search engines and weakens your SEO signals.

🎯 Focus on a Dominant Context

✅ To consolidate the ranking signals of a webpage over a specific query template, one context must be dominant.

📐 All contextual vectors, layout, and anchor texts should be aligned to that dominant context for better relevance and clarity.

🔗 Balanced Strategy: Informational + Commercial Content

🧠 Both informational and commercial pages can still cover related and prominent attributes of entities to enhance search intent coverage.

📊 Related entity attribute classification is the process of categorizing the coverage of information across different types of webpages on an e-commerce site.

🤝 Informational content and commercial content can support each other, helping to satisfy every possible and relevant search activity — all from the same source.

🌿 Attribute Structuring: Inner & Outer Sections

🌴 Inner Section (Product-Specific Attributes):

• 📏 Size
• 🧵 Material
• 🏷️ Brand
• 💰 Price
• 📐 Dimensions
• 🔍 Features
• 🎨 Design
• ⚙️ Functionality
• 🎨 Color
• 📦 Availability
• 🔁 Refund Policy

🌴 Outer Section (Contextual Content):

• 🛠️ Usage
• 💡 Tips
• 🧼 Maintenance
• 📚 Facts
• 🔄 Alternatives
• ⚖️ Comparisons
• 📖 How-to Guides

🔍 Align with Search Engine Understanding

📌 Aligning the search engine perspective of a topic to the central context of your topical map is essential.
It helps search engines understand your website faster and more accurately — boosting SEO performance.