✍️ Create and Manage Official Websites of Authors
🎯 Purpose:
Create an official website to trigger knowledge panels for named entities in the person type.
🔐 Control & Legitimacy:
Control the official websites of these persons by having a legal contract with them.
🔗 Author Website Structure:
- Link the official website of the author from the homepage to the author biography page.
- Claim the author’s knowledge panel using their official personal website.
📚 Showcase Author's Work:
Add all the author's:
- Resources 📘
- Research 📑
- Studies 📊
- Artwork 🎨
🧠 Entity Definition & Corroboration:
- Define the author exactly as in the biography pages.
- Create co-occurrences like those in corroboration web pages to strengthen entity recognition.
💡 Examples & Best Practices
✅ Triggering a Knowledge Panel:
Example: A business coach triggered a knowledge panel through their official website.
Soon, a podcast will be published to support this further.
🖥 Website Design Consistency:
- The author’s official website is connected to the business website.
- Both websites use the same design and typography to reinforce brand commonality.
🌐 Personal Author Website:
- You can observe language use and design consistency across websites to establish connectivity.
- Consistent branding and layout help when an author contributes to multiple platforms.
- Without it, it becomes difficult to associate authority with a single source.
🔄 Association & Authority:
Having a design similarity and being the closest to the author’s official identity increases chances of search engine association.
📎 Real-World Case: Martin Amis
Martin Amis is an author featured in the New York Times.
Other platforms like Goodreads or The New Yorker may define the same author differently, showcasing his work under their brand.
These are known as corroboration pages.
📌 What Happens When the Author Has an Official Website?
- If Martin Amis links his official website to one of these platforms:
- The search engine connects the trusted author entity to that publisher.
- This significantly boosts the publisher’s reputation, riding on the author’s authority.