๐ Supporting Author Authority & Interconnections
๐ If multiple authors are on a website, make sure they support each otherโs prestige through:
- ๐ Citations
- ๐ฌ Quotes
- ๐ Official website links (linking to each other)
- โ๏ธ Being co-authors on content
To understand these connections better, check out the Authority Layers explained below. โฌ๏ธ
๐ง What Are Author Layers?
๐ A schema demonstrates how Author Pages are connected to one another.
๐ You can think of Author Layers as "layers of layers"โinterlinked web pages that reflect a person's expertise and experience on a subject in a consistent and meaningful way.
๐ฅ Example of Author Connections in Authority Layers:
- โ๏ธ Author 1 and Author 2 are linked from their official websites.
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๐ Both of their websites link back to the main source through:
- ๐ Biography pages
- ๐จ Artworks or authored content
- ๐ค Author 1 is also connected to Author 3.
- ๐ Author 3 is connected to a Seed Source (a highly authoritative and reputable source).
- ๐๏ธ This Seed Source is further connected to a government website.
๐ Building Trust: Layer by Layer
๐ As these layers of authority and reputation signals repeat and expandโquarter by quarterโthey continuously increase search engine confidence.
โ Think of these layers as the most natural and hardest-to-manipulate trust signals, almost like a modern form of PageRank based on expertise, authoritativeness, and trustworthiness (E-A-T).