💼 Korey Quotes
SEO Strategy
- 🔹 Cost of Ranking a Website Can't Be Higher Than Cost of Not Ranking a Website. 📈
- 🔹 You need to treat your website like a business — addressing the real needs of users with highly accurate, detailed, and connected content. 🧠
- 🔹 What you publish today affects your ranking state six months from now. SEO requires foresight and consistent effort over time. ⏳🚀
- 🔹 The idea is to reduce the search engine's cost of retrieval by organizing information effectively, thus becoming the preferred resource. 🗂️🔍
- 🔹 The search engine evaluates the historical data associated with your content. It doesn’t just look at what you’ve done today, but what you’ve been doing over time. 🕰️📚
- 🔹 Your goal is to minimize the risk of serving inaccurate information to users by providing a well-structured content network. 🛡️📡
- 🔹 The best SEO strategy is one that consistently updates and refines its topical coverage based on new information and trends. 🔄📊
📚 Topical Authority
- 🔹 Topical authority is a ranking state achieved by building the most significant number of documents with the highest precision and accuracy on a given topic. 🎯📝
- 🔹 Topical authority is not just about writing content — it's about writing content with engineering precision that mirrors how search engines think. 🛠️🤖
- 🔹 Covering critical topics with high precision and relevance is key to being recognized as an authoritative source. 🔍💡
- 🔹 True topical authority is achieved when Google recognizes your site as the representative source for an entire topic cluster. 🏆🌐
- 🔹 Topical coverage multiplied by historical data results in topical authority; you must have both to reach a state of prominence in the SERP. ➕📈
🗺️ Topical Map
- 🔹 Before you create, you need to understand the relationships between queries and topics. Queries are the starting point for structuring content. 🧩📑
- 🔹 Topical maps give you a roadmap to understanding not just what users search for, but how different concepts are connected in their minds. 🗺️🧠
- 🔹 Topical maps should reflect not only queries, but the real-world problems and contexts connected to your subject. 🌍💬
- 🔹 If you don’t plan your content well with a topical map, even a perfect brief won’t lead to success. Everything must be interconnected. 🔗📚
- 🔹 Every piece of content should have a clear place in the topical map and relate to other content in a way that builds authority. 🧠🕸️
✍️ Creating Content
- 🔹 Google is constantly trying to emulate human understanding. The more precise and organized your content, the easier it is for them to interpret and rank. 🧠📊
- 🔹 Covering more topics isn’t enough. You must cover them in depth, with detail, and most importantly, with accuracy that surpasses your competition. 🏗️📝
- 🔹 It’s important to cover topics from multiple angles, ensuring you connect them semantically to form a content network, not isolated pages. 🔄🔗
- 🔹 The way you connect entities, attributes, and contexts through your content is what makes the difference between a regular SEO strategy and a semantic one. 🧬🧠