🌍 Local Reranking

The more your website relates to a specific country, the higher it could rank during the reranking process. 📈

• ✅ A topic or entity can be more popular in a specific country.
• ✅ Users searching from a specific country might be interested in seeing personalized search results. 🧠✨
• ✅ This personalization could appear in the SERPs (Search Engine Results Pages) as:
  • 🌐 Content from a country-specific domain
  • 📍 Content from a country-specific IP address
• ➡️ Example: A domain with an IP address from Australia may get a ranking boost in Australia. 🇦🇺
• ❗But Google doesn’t rely solely on country-specific domains or IP addresses.

Note: This is to prevent gaming the system, so Google also considers additional signals during the reranking process:

🏝️ Additional Ranking Signals in the Reranking Process

• 🌴 External Link References from a Specific Country:
  If a website receives backlinks from authoritative and popular sources in a specific country, Google may rerank it higher for that country.
• 🌴 Extensive Amount of Content About a Country:
  If a website features a large volume of content mentioning relevant and popular entities related to a specific country, it may be ranked higher in that country’s search results.

💡 The Takeaway

The reranking process can vary depending on whether your website targets users from a specific country. 🌎📊

Google may rerank a source higher based on:

• 🍍 Country-specific domain
• 🍍 Country-specific IP address
• 🍍 Relevant external links from country-specific websites
• 🍍 Extensive content about the specific country