📌 What are N-Grams?
N-grams are groups of words that appear together in text analysis. The "N" in "N-grams" shows how many words are in each group. They provide insights into content structure and keyword repetition.
📊 Types of N-Grams
- 🔹 1-Gram (Unigram): One-word sequences
- 🔹 2-Gram (Bigram): Two-word sequences
- 🔹 3-Gram (Trigram): Three-word sequences
- 🔹 4-Gram: Four-word sequences
- 🔹 Up to 6-Grams: Six-word sequences
📌 Examples
Example Sentence: “I love cats”
-
🔹 1-Gram (Unigram): Single-word sequence
Examples: "I," "love," "cats" -
🔹 2-Gram (Bigram): Two-word sequence
Examples: "I love," "love cats" -
🔹 3-Gram (Trigram): Three-word sequence
Example: "I love cats"
🚀 Uses of N-Grams
- ✅ Creating a Topical Map: Helps identify key topics and subtopics relevant to the niche.
- ✅ Crafting a Content Brief: Provides a clear direction for content development.
- ✅ Competitor Analysis: Compares keyword and topic usage with top competitors.
- ✅ Writer Training: Guides writers on effective keyword usage and content structuring.
- ✅ Content Optimization: Ensures content is keyword-enriched, contextually rich, and has strong lexical relationships superior to competitors.
- ✅ Verification: Confirms that writers haven’t relied on AI tools like ChatGPT for content creation.
🔍 N-Grams in Topical Maps
Step 1: Extract N-Grams from Keyword Data
Focus on identifying relevant 2-grams and 3-grams to understand key topics.
Example:
- For a 🏋️♂️ fitness website, common N-grams might include:
- 2-grams: "weight loss," "muscle building"
- 3-grams: "low carb diet"
🗂️ Topical Structure:
- Primary Topic: "Weight Loss"
- Subtopics:
- 🥗 Diet plans
- 🏃♂️ Exercise routines
- 💊 Weight loss supplements
📝 N-Grams in Content Brief
Step 1: 🔍 Begin with Keyword Research
Commence with keyword research using preferred tools.
Step 2: 🛠️ Extract N-Grams
Extract various N-grams from this data, competitor content, and other social platforms.
Step 3: 🔑 Identify Key Terms and Phrases
Finding the main terms and phrases related to the topic.
🎯 Training Writers Using N-Grams
Objective: Identify content worth ranking on SERPs by analyzing both our writers' work and top competitors.
Method: Conducting a thorough N-gram analysis to assess how content aligns with search engine ranking practices.
🔎 How Search Engines Use N-Grams
Example Query: "What is N-gram analysis?"
Content (a) - Ranked #1 in the Featured Snippet:
📌 Definition: "An N-gram is a collection of n successive items in a text document, including words, numbers, symbols, and punctuation. It is crucial in text analytics applications where word sequences matter, like sentiment analysis and text classification."
Content (b) - Ranked #21 on SERP:
📌 Definition: "N-grams are all combinations of adjacent words or letters of length n in a text. For example, in 'fox', the 2-grams are 'fo' and 'ox'. Including word boundaries expands this to #f, fo, ox, and x#."