🔗 Match Anchor Text with the Targeted Web Page’s Title

🎯 Targeted Web Page Title: 10 Ways to Improve Sleep Efficiency

🌐 Source Web Page Title: Sleep Quality Test

🛌 What is Sleep Efficiency?

Possible Anchor Text: Sleep Efficiency

✅ Match Anchor Text and its Context between Source and Target.

Determine the Link Count per Page

In all of Koray’s SEO case studies and achievements, the total number of links on each web page was at most 15.

📌 Key Points:

Flexibility in Link Count:

• Not a strict rule: You're not limited to 15 links per page.
• Goal: Keep links relevant and contextual within the main content.
• Objective: Help search engines focus on these primary links.

🛠️ How to Determine the Right Number of Internal Links:

• 📊
  Industry Standards: Understand the minimum and maximum values for internal link counts in your industry.
• 🏷️
  Number of Named Entities: Assess the named entities present in your content.
• 🔍
  Contexts for Named Entities: Determine how many contexts these entities appear in.
• 📚
  Granularity Level: Evaluate the detail level (granularity) of your content.
• 📝
  Link Per Heading: Maximum of 1 link in each heading section.
• 🔗
  Consistent Linking in Lists: When using list formats, link entities of the same type to their respective pages.

Internal Links & PageRank:

Bill Slawski: Internal/external links are not all equal. Their value changes based on position, type, style, and font-weight.

Crawl Efficiency:

Important pages closer to the home page are crawled and indexed faster.

Site-Tree Design and internal links are crucial for efficient Inrank distribution.

💬 Expert Opinions:

John Mueller, Google (2017): “Most links do provide a bit of additional context through their anchor text. At least they should, right?”

Matt Cutts, Google (2011): “If you have pages that you think are important on your site don’t bury them 15 links deep within your site... escalate that put a link to that page from your root page...”

Bill Slawski: “If one page links to another with the word ‘contact’ or the word ‘about’, and the page being linked to includes an address, that address location might be considered relevant to the page doing that linking.”

📈 Crawl Rate/Demand and Internal Link Count Correlation

Click Depth Matters: Pages closer to the home page are deemed more important. Confirmed by John Mueller on July 1, 2018.

Internal Links Signal Importance: Pages with more internal links pointing to them are considered important.

Anchor Texts Provide Context: They add contextual power to web pages.

PageRank Transmission Varies: Based on position, type, font-weight, or style of the link.

UX-Friendly Site-Tree: Clear internal page authority signals improve Inrank distribution and crawl efficiency.

Internal Link Structuring

In Koray’s approach, you don’t use generic or boilerplate internal links. Focus on placing links in key areas where they will pass the most value to the crawlers and contribute to page rank flow and relevance attribution.

The internal links are placed according to the hierarchy of the headings (H1, H2, H3, etc.). For example:

• A link under an H3 heading may carry more weight than one under an H4 heading.
• If your most internally linked pages don’t create traffic or get clicked, it gives signals that indicate that your Site-Tree and internal link structure are not constructed according to user-intent.
• Google always tries to find your most relevant pages with user-intent or search entities.

Bill Slawski: “If a resource is linked to by a number of resources that is disproportionate with respect to the traffic received by use of those links, that resource may be demoted in the ranking process.”

Did the Groundhog Update Just Take Place at Google? — Bill Slawski

Dwell Time in the linked page and user traffic produced by the link are additional factors.

Internal link count and style/position are not the only factors. The number of users that follow these links and their behavior metrics are also important. Additionally, we know that links and pages that are clicked/visited are crawled by Google much more than links and pages that are not clicked or visited.

If I use the same word twice within a URL, it usually means I am creating an internal link between related sections. The most important anchor text is linked to the root article.