π Title Tags in Semantic SEO
πΉ Title Tags: The Processed Version of a Raw Topical Map
Every web page should have only one focus π―.
Using βandβ means we are using a conditional synonym phrase.
Substitute words make better titles (e.g., "Religion and Belief Structure in Pakistan").
Sometimes, we repeat words in titles to enhance topicality.
π Rules for Title Tags
- β Unique: Each title tag should be distinct to help search engines and users differentiate pages.
- β Brief: Keep it concise to prevent truncation in search engine results (SERPs).
- β Descriptive: Clearly convey the pageβs content at a glance π.
- β Informative: Provide enough context so users understand before clicking.
- β
Correct HTML Placement: Must be inside the
<title>
element in your pageβs HTML π.
βοΈ Fundamentals of Writing a Title Tag
- π« Avoid Length Extremes: Keep it within 55-60 characters (~512 pixels) for best SERP display.
- π« No Keyword Repetition: Unnecessary repetition looks spammy.
- π« Avoid Keyword Stuffing: Too many keywords may prompt Google to rewrite your title β.
- βοΈ Balance Brand Name Usage: Use it wisely, avoiding both overuse and omission.
- π Use Brackets & Parentheses Cautiously: Google may rewrite overused ones.
- β Dashes ( - ) Over Pipes ( | ): Dashes are better separators for readability.
- π Unique Titles Across Pages: Prevents duplicate detection by Google.
- π― Match Title & Page Content: A mismatch could lead to Google rewriting your title.
π Key Factors in Crafting Title Tags
-
π N-Grams, Predicates, and Contextual Vectors:
- πΉ N-Grams: Ensure the title aligns with word combinations in the content.
- πΉ Predicates: Indicate relationships between subjects & objects.
- πΉ Contextual Vectors: Reflect the main themes of the content.
Main Entity & Its Attributes
Focus on the main subject (entity) & its key characteristics (attributes).
The title tag should capture what the page is truly about.
π Lexical Semantics
- βοΈ Meronyms: Parts of a whole.
- βοΈ Holonyms: Wholes of a part.
- βοΈ Antonyms: Opposites.
- βοΈ Synonyms: Similar meanings.
- βοΈ Hypernyms: General categories.
- βοΈ Hyponyms: Specific instances.
Creating a Triangle: URL, Title Tag, H1
Ensure coherence between your URL, Title Tag, and H1 for better SEO π.