π What is Sequential Query?
Sequential queries are a specific type of query path where the user's searches follow a logical, step-by-step progression towards a final objective. Each query builds upon the previous one, showing a clear direction in the user's intent.
π Example:
- 1οΈβ£ Initial Query: "π± buy smartphone online"
- 2οΈβ£ Next Query: "β best smartphones under $500"
- 3οΈβ£ Refinement: "π iPhone vs. Samsung under $500"
- 4οΈβ£ Final Decision Query: "π buy iPhone 12 online"
π― Application:
Recognizing sequential queries allows content creators to design content that guides users through each step of their journey, from initial research to the final decision-making process. This can improve π conversion rates and enhance the π user experience.