π Term Vectors
π Definition: A Term Vector is a representation of words within a specific contextual domain.
π Purpose: It is essentially a word combination derived from a contextual domain that helps in query refinement.
π Functionality:
- β Groups Similar Terms β Term Vectors allow search engines to cluster similar words together.
- β Context-Based Relevance β Words are linked based on how they appear in different contexts, improving search accuracy.
π Impact:
Enhances search engine understanding, leading to better query results and improved SEO performance.
π Term Vectors β Examples
Here are some examples of how Term Vectors work in different contexts:
π Example 1: Search Engine Context
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A user searches for "mobile phone" π±.
The search engine recognizes similar terms like "cell phone", "smartphone", and "handset" through Term Vectors.
This improves search results by including related words.
π Example 2: E-commerce Context
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A customer searches for "running shoes" π.
Term Vectors identify related words like "sports shoes", "athletic footwear", and "sneakers".
The search engine expands results to show all relevant products.