π Worried about Keyword Cannibalization?

And thinking of ways to resolve this problem?
π‘ The fact is β it's not always a problem.
Who wouldnβt love acquiring more real estate on SERPs to get more clicks? π
But...
π If that's not the case, and neither of your competing pages is ranking higher or getting clicks β then before jumping to solutions, consider this:
β Follow the advice of blogs that already rank on Google about keyword cannibalization.
π You need to re-think the weight of macro-context of both pages β and how each relevant perspective is mentioned throughout each page.
π A rich perspective document is great for serving different contexts behind queries.
But...
π¨ The problem starts when any perspective is heavily weighted illogically in the document.
π§ For example:
If your page is about the query:
βWeight loss for womenβ
Then, to enrich the perspective of the page, youβd also include:
- π΄ Weight loss for single women
- π΄ Weight loss for married women
- π΄ Weight loss for older women
- π΄ Weight loss for young women
- π΄ Post-pregnancy weight loss for women
- π΄ Weight loss for women from different regions, cultures, mindsets
- π΄ And the list goes on...
π If any one of these perspectives is weighted too heavily without logical structure β it breaks the contextual vector and flow throughout the article.
β‘οΈ This leads to the problem of keyword cannibalization.
β The Solution:
- π― Give each page only ONE theme (macro-context).
- π§ Cover all the sections in context to that theme, maintaining a proper contextual vector throughout the content.
- β¨ The entities can appear on multiple pages across your site β but their connection with other entities and the main theme of the content will define the page importance in a query network.