📌 What is Central Entity

The Central Entity is the primary subject or theme that forms the foundation of your website's content. It is the entity that appears consistently across all articles and site-wide content, forming the core around which the topical map is built. Identifying the Central Entity is crucial to building a strong and coherent structure for your website.

The main subject around which content is developed. It appears across all sections of your website, from main content to supplementary content. The Central Entity should be present in site-wide n-grams and context-terms, ensuring that everything on the site is related to this central subject.

🔑 Key Characteristics of the Central Entity

• Appears Consistently Across the Website: The Central Entity should be the focal point of every piece of content on the website.
• Coverage: It is present in both the core section (main content) and outer sections (supplementary content) of the topical map.
• Related Context Terms: Every node in the topical map, whether main or supplementary, should relate to the Central Entity.
• Anchor Text: The Central Entity always appears in anchor texts, with synonyms or related terms that maintain the semantic value.

🌟 Examples of Central Entities

Example 1: Mount Fuji

• Central Entity: Mount Fuji
• Focus: Activities (trekking, climbing), history, significance, geography, and cultural relevance.
• Topical Map: All content on the website revolves around Mount Fuji, whether discussing its history, trekking routes, or its cultural symbolism.

Example 2: Trekking Shoes

• Central Entity: Trekking Shoes
• Focus: Product reviews, types of trekking shoes, purchasing guides, durability, and comfort.
• Topical Map: Every article on the site relates to trekking shoes in some form: reviews, comparisons, and buying tips.

🌐 Central Entity Across All Topics

Central Entity is something which appears in all the Topics of The Website. Like Pakistan in the following topics:

• Pakistan Politics
• Pakistan Weather
• Pakistan Crime Rate
• Pakistan Population

📚 Source Context Examples

• Source Context: Online Language Courses
  Central Entity: Education
  Central Search Intent: Skill Development, Cultural Knowledge
• Source Context: Home Gardening Tips
  Central Entity: Home Improvement
  Central Search Intent: Sustainable Living, DIY Projects
• Source Context: Vegan Cooking Recipes
  Central Entity: Food and Nutrition
  Central Search Intent: Healthy Eating, Animal Welfare

🏠 Central Entity in Site-Wide Content

The Central Entity appears across the entire site, from the homepage to individual articles, ensuring that all content touches upon this main subject. Here are the two primary areas where the Central Entity plays a significant role:

• Core Section: The most essential topics of the website that focus heavily on the Central Entity.
  Example: A website on Visa Consultancy for Germany would have its core section dedicated to Germany or the Visa Process.
• Outer Sections: These include supplementary content that provides additional context and information related to the Central Entity.
  Example: A website about Mobile Phones could have outer sections discussing accessories, mobile phone brands, and operating systems, all tied back to the central entity.

🔍 Selecting the Central Entity for Your Website

Choosing the right Central Entity is crucial for a successful website and SEO strategy. Here are some guidelines for selecting the Central Entity:

• Well-defined Entity: The entity should be clearly defined and widely recognized. Search engines (like Google) should easily understand and index the Central Entity.
  Use resources like Wikipedia, Wikidata, or Google Knowledge Panels to verify the entity’s recognition.
  Example: "Mobile Phone" is widely recognized and defined across the web, making it a great Central Entity for a website focusing on mobile technology.
• Align with Source Context: The Central Entity should closely align with your website's Source Context—the core purpose or theme of your content.
  Example: If your website offers Visa Consultancy for Germany, the Central Entity would naturally be Germany.
• Avoid Narrow Focus: Don't limit your Central Entity to too specific of a topic, like "Mobile Phone Reviews," as this would restrict the scope of your content and lead to missed opportunities for comprehensive coverage.
  Instead, use a broader term like Mobile Phones, which allows for discussions on various related topics like mobile phone types, brands, accessories, and more.