Central Search Intent

Think of central search intent as the main goal or purpose a website strives to achieve with its content. This intent should be visible everywhere on the site—from primary articles to boilerplate sections.

A central search intent must appear throughout all content—whether on brief pages, full articles, or in the main sections. It should be evident in the introduction, headings, or other key areas.

In constructing a topical map, the core section focuses on unifying the central entity with the source context (for example, Visa Consultancy), while the outer section combines the central entity with one of the predicates of the central search intent.

For instance, if the predicate is “Know Germany,” the outer section might include variations like "Visiting Germany," "Knowing Germany," "Learning about Germany," "Traveling to Germany," or "Living in/around Germany."