Contextual Popularity

Get right 𝑷𝑶𝑷𝑼𝑳𝑨𝑹𝑰𝑻𝒀 for your 𝑩𝒓𝒂𝒏𝒅 whatever way/method you choose and whatever cost you have to pay!

Contextual Popularity is the key!

This is why Koray Tugberk GUBUR is always emphasizing on building a 𝑩𝒓𝒂𝒏𝒅 that has:

• 👍 𝙿𝚛𝚘𝚙𝚎𝚛 𝚂𝚘𝚞𝚛𝚌𝚎 𝙲𝚘𝚗𝚝𝚎𝚡𝚝, and
• 👍 𝙱𝚛𝚊𝚗𝚍 𝚂𝙴𝚁𝙿

rather than building Ꮃꭺꮮꮮ Ꮃꭼᏼꮪꮖꭲꭼꮪ:

• 👎 draining your investment, and
• 👎 getting kicked by Algorithms on every update.

Now two questions here:

1. 1️⃣ 𝙷𝚘𝚠 𝚝𝚘 𝙱𝚞𝚒𝚕𝚍 A 𝑷𝑶𝑷𝑼𝑳𝑨𝑹 𝑩𝒓𝒂𝒏𝒅 that wins in the Google Search?
2. 2️⃣ 𝙷𝚘𝚠 𝚝𝚘 𝙶𝚎𝚝 𝑩𝒓𝒂𝒏𝒅 𝑺𝑬𝑹𝑷, or say Brand Search Demand?

To answer the first question, I'm going to briefly mention just one Semantic SEO Aspect here rather than covering Marketing field.

To 𝚋𝚞𝚒𝚕𝚍 𝚊 𝚋𝚛𝚊𝚗𝚍 𝚏𝚛𝚘𝚖 𝚜𝚌𝚛𝚊𝚝𝚌𝚑, following 3 steps are the good starting point:

1. 1️⃣ 𝐂𝐨𝐥𝐥𝐞𝐜𝐭 𝙴𝚗𝚝𝚒𝚝𝚒𝚎𝚜 𝚊𝚗𝚍 𝙰𝚝𝚝𝚛𝚒𝚋𝚞𝚝𝚎𝚜 semantically-closed to the 𝙿𝚊𝚒𝚗 𝙿𝚘𝚒𝚗𝚝𝚜 of your 𝙸𝚍𝚎𝚊𝚕 𝙲𝚞𝚜𝚝𝚘𝚖𝚎𝚛/𝙲𝚕𝚒𝚎𝚗𝚝 𝙿𝚛𝚘𝚏𝚒𝚕𝚎 (ICP)

2. 2️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝑆𝑒𝑚𝑎𝑛𝑡𝑖𝑐 𝐶𝑙𝑜𝑠𝑒𝑛𝑒𝑠𝑠 𝑎𝑛𝑑 𝑆𝑖𝑚𝑖𝑙𝑎𝑟𝑖𝑡𝑦 between your 𝙱𝚛𝚊𝚗𝚍 𝙴𝚗𝚝𝚒𝚝𝚢 and those 𝙿𝚊𝚒𝚗-𝚛𝚎𝚕𝚊𝚝𝚎𝚍 𝙴𝚗𝚝𝚒𝚝𝚒𝚎𝚜,
   OR
   in simple words, bring Pain-related Entities and Brand Entity 𝐶𝑙𝑜𝑠𝑒𝑟 so that Search Engines can 𝑑𝑒𝑡𝑒𝑐𝑡 and 𝑎𝑠𝑠𝑜𝑐𝑖𝑎𝑡𝑒 your brand with target Pain-Entities whenever Users search for that 𝑃𝑎𝑖𝑛-𝑟𝑒𝑙𝑎𝑡𝑒𝑑 𝑄𝑢𝑒𝑟𝑦 𝐶𝑙𝑢𝑠𝑡𝑒𝑟𝑠.

3. 3️⃣ 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 with 𝑆𝑒𝑎𝑟𝑐ℎ 𝐸𝑛𝑔𝑖𝑛𝑒𝑠 through a 𝑺𝒆𝒎𝒂𝒏𝒕𝒊𝒄 𝑪𝒐𝒏𝒕𝒆𝒏𝒕 𝑵𝒆𝒕𝒘𝒐𝒓𝒌 optimized for Bʀᴀɴᴅ's Sᴏᴜʀᴄᴇ Cᴏɴᴛᴇ𝒙𝒕 that 𝚜𝚊𝚝𝚒𝚜𝚏𝚒𝚎𝚜 Pain-related Query Clusters, 𝘣𝑒𝘵𝑡𝑒𝑟 𝑡𝘩𝑎𝘯 𝘺𝑜𝘶𝑟 𝐶𝘰𝑚𝑝𝑒𝑡𝑖𝑡𝑜𝑟𝑠, 𝚏𝚘𝚛 𝚊 𝚙𝚎𝚛𝚒𝚘𝚍 comprising of at least 2 𝘉𝑟𝘰𝑎𝘥 𝘊𝑜𝘳𝑒 𝐴𝘭𝑔𝑜𝑟𝑖𝑡𝘩𝑚 𝑈𝘱𝑑𝑎𝑡𝑒𝑠 (BCAU).

To answer the second Question, I'll quote Jason Barnard's words:

🌼 "𝑆𝑒𝑎𝑟𝑐ℎ 𝐸𝑛𝑔𝑖𝑛𝑒𝑠 𝑎𝑟𝑒 𝑙𝑖𝑘𝑒 𝑎 𝐶ℎ𝑖𝑙𝑑 𝑡ℎ𝑎𝑡 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑𝑠 𝑏𝑦 𝑖𝑡𝑒𝑟𝑎𝑡𝑖𝑜𝑛".

To get 𝐁𝐫𝐚𝐧𝐝 𝐒𝐄𝐑𝐏, populate your 𝙱𝚛𝚊𝚗𝚍 𝙴𝚗𝚝𝚒𝚝𝚢 over the internet in all possible ways.

👎 (Remember, all possible ways doesn't mean cheap thousands of backlinks in $5 schemes)

These 𝒑𝒐𝒔𝒔𝒊𝒃𝒍𝒆 𝒘𝒂𝒚𝒔 of 𝒑𝒐𝒑𝒖𝒍𝒂𝒕𝒊𝒏𝒈 your brand may include the following:

• 🌼 𝙸𝚖𝚙𝚕𝚎𝚖𝚎𝚗𝚝 𝚂𝚌𝚑𝚎𝚖𝚊 𝙼𝚊𝚛𝚔𝚞𝚙 on Brand's Website and on the websites of Persons associated with Brand so that Attributes of Brand are clear to Search Engines in proper Semantic Triple Format.
• 🌼 𝙱𝚎 𝚊𝚌𝚝𝚒𝚟𝚎 𝚘𝚗 𝙰𝚕𝚕 𝙿𝚘𝚜𝚜𝚒𝚋𝚕𝚎 𝚂𝚘𝚌𝚒𝚊𝚕 𝙼𝚎𝚍𝚒𝚊 as all of them may have some portion from your ICP
• 🌼 𝙱𝚞𝚒𝚕𝚍 𝙲𝚒𝚝𝚊𝚝𝚒𝚘𝚗𝚜 𝚘𝚛 𝙿𝚛𝚘𝚏𝚒𝚕𝚎𝚜 on High Quality Directory or Business Listing Websites