📛 Embarrassment Factor

✨ Understanding Information Quality is Crucial for Search Engines

🔍 Why? Because it helps minimize the embarrassment factor — that awkward moment when users find inaccurate, unsafe, or low-quality information through search engines.

🚫 Any content that isn’t quality, safe, or accurate can end up embarrassing the users — and that’s a big deal for search engines.

💡 So, how do search engines reduce this risk?
They rely on something called Consensus Theory.

📚 What is Consensus Theory?

✅ It’s one of the most important and reliable methods search engines use to determine the truth.

• 🔗 Pragmatically accepted
• 🔗 Supported by multiple trusted sources
• 🔗 Observed and experienced by a large number of people

👉 It forms a consensus — and that’s what search engines trust.

🛠 Why Does This Matter for Content Creators?

📈 Consensus plays a vital role in content quality, especially for websites that haven’t yet built topical authority.

🔮 That’s why it’s always a smart move to:

• ✅ Stick to the consensus while creating content.
• ✅ Back your claims using multiple trusted, high-quality sources that search engines already recognize.

📢 The more aligned your content is with established consensus, the more credible and valuable it becomes — both for users and search engines.