📚 Definitions of Entities in Semantic Content Networks
Definitions of entities play an important role in building semantic content networks.
Even if the entity is the same, it can be defined in many different ways, thanks to the different identity tiers and contexts related to that entity.
👤 Example Entity: “Cristiano Ronaldo”
You can define this entity in multiple ways, such as:
- ⚽ Cristiano Ronaldo is a footballer.
- 🏆 Cristiano Ronaldo is a multi-award winner.
- ❤️ Cristiano Ronaldo is a philanthropist.
- 📣 Cristiano Ronaldo is a brand ambassador.
- 👨👧👦 Cristiano Ronaldo is a father.
- 🧬 Cristiano Ronaldo is a human.
Any kind of noun that appears after the “is a” is actually an occupation, condition, or state.
These nouns represent the types of the entity, and they serve as attributes from different angles.
🔍 But, which angle best defines the entity?
It depends on the user writing the query.
Search engines work by clustering users, documents, and queries.
The goal is always to match or maintain relevance between the user's query context and the served entity result’s context.
🎯 Why do different identity tiers matter?
This is the reason why there are different tiers for an entity’s identity — served based on:
- 📊 Priorities
- 🧑💻 Audiences
- 🧠 Angles
✅ Key Takeaway
⛳ The best possible way to define an entity is based on the most weighted context and angle of the target user's search.
It should also match the source context of your website to ensure there’s no misalignment between:
- 🔎 User queries
- 📄 Documents
- 🌐 Website content