Entity Oriented SEO vs Traditional SEO
There is a difference between entity oriented SEO and traditional SEO. 🔄
Entity Oriented SEO focuses on entities rather than keywords. 🎯
Entities may have millions of different possible connections and connection variations. 🌐
That’s why an entity may have a mutual part with another entity to create a TRIPLE. 🔺
And such triples form a knowledge graph. 🧠
Attributes play an important role in creating those triples. 🏷️
These attributes can be helpful in connecting pages of websites that might be optimized for different entities but share mutual connections with each other. 🔗
The connections will be made based on context and from the perspective of ontology. 📚
Example: Entities of the Same Type “COUNTRY” 🌍
- Germany 🇩🇪
- France 🇫🇷
- England 🏴
- Turkey 🇹🇷
- United States 🇺🇸
Due to being entities of the same type, all countries may have the same main attributes. 🎖️
But, the attribute priority to define an entity can be derived from attribute hierarchy. 🔝
Contextual Attributes in SEO
If a search engine sees these 5 entities on a web page with the attributes “currency, bank, finance”, it will understand that the topic is international finance. 💰
If the terms from the page include “education, school, classroom”, it will understand that the topic is the educational situation, and programs in these countries. 📚
That’s why the concurrent entities and concurrent phrases can shift the context of the document. 🔄
Any shift in context will be strongly related to attribute processing and its prioritization. ⚙️
Building Connections Among Entities
To build links between those entities, the mutual connections will be determined from the millions of possible connections among them. 🔗
For example, Germany can be linked to Turkey in millions of ways. 🇩🇪↔️🇹🇷
A source focused on education will build connections based on their education systems. 📘
Another source focused on finance will build connections based on their currency exchange rate. 💱
All these different connections, connection permutations, and relation types will define the page’s relevance, and factuality to the user’s query, and represented queries. ✅
That’s what can’t be achieved (in such a logical and managed way) by solely following traditional SEO practices. 🚫