📌 What are the Information Retrieval Zones?

Information Retrieval Zones are the sources in a web document from where a search engine crawler picks data about that page.

🔍 Examples of Information Retrieval Zones:

• 🔗 URL of a document: The web address that search engines analyze for relevance.
• 🏷️ HTML Tags: Includes Title, Contextual Vectors, and Subordinate Content.
• 🖼️ Featured Image: The main visual representation of a document.
• 📝 Meta Description: Not a ranking factor but still an important Information Retrieval Zone.
• 📊 Structured Data Markup: Formats like JSON-LD, Microdata, and RDFa help organize content for search engines.

All these zones must be fully optimized for search engine crawlers as they serve a special purpose in content indexing.

🔬 Koray’s Framework Approach

In Koray's Framework, we focus on optimizing these Information Retrieval Zones to reduce the Cost of Retrieval for search engines, ensuring cost-effective indexing and ranking.

🚀 Optimizing a Semantic Content Network

• ✔️ Title Tag: Represents the Macro Context of the document, guiding search engines in understanding its main topic.
• ✔️ URL Structure: The first element search engines encounter. We ensure it clearly reflects the Macro Context.
• ✔️ Meta Description: Provides a summary featuring the most relevant Entities and Attributes.
• ✔️ Featured Image URL: Optimized and included within the Topical Map to enhance content visibility.
• ✔️ Featured Image Alt Text: Crafted to ensure search engines fully comprehend the image's context.
• ✔️ Structured Data Markup: Implemented as part of our Semantic SEO Services to organize content in Semantic Triples format.