🏡 Neighbor Content & Its Impact on Topical Authority
Neighbor Content refers to the content sections that belong to the same Website Segment. These are essentially part of the same Topical Graph within the topical hierarchy. 🚀
⚠️ If there is bad, thin, or unqualified content within the same Content Cluster, it can lower the quality of other content and negatively impact the Topical Authority and Expertise of the entire Website Segment. 📉
📚 Understanding with a Library Analogy
Imagine a website as a library 📖. Each Website Segment is like a different section in the library – Fiction, Non-fiction, Biography, etc. 🏛️
Now, within each section, there are various books (content) on similar topics. These similar-topic books are called Neighbor Content because they belong to the same section and share a common theme.
🔍 Example:
In the Fiction section, all mystery novels 🕵️♂️ would be Neighbor Content to each other. If one of these novels is poorly written or incoherent (bad, thin, or unqualified content), it could affect the reader's perception of the entire mystery section, even if other books are well-written.
📌 Similarly, in SEO, low-quality content in a Content Cluster can weaken the credibility of the entire Website Segment, affecting its Topical Authority and Expertise.