🔥 What is a Positive Ranking State?

Positive Ranking State refers to the rankability of a web source for a specific timeline based on quality and authority scores assigned by ranking algorithms.

📌 Google Ranking Algorithms

• ✅ Query-dependent Ranking Algorithms
• ✅ Query-independent Ranking Algorithms
• ✅ Link-related Ranking Algorithms
• ✅ Conceptual Ranking Algorithms (focuses on entity-related definitions)

A Positive Ranking State helps websites achieve higher rankings even if their content doesn’t necessarily deserve the top spot. The same content can rank higher or lower depending on the website's ranking state, even if the quality and relevance of the content remain unchanged.

🔍 Initial Rankings & Re-rankings

• ✅ Initial Rankings: The first assigned ranking score after an initial quality and relevance check.
• ✅ Re-ranking: Occurs based on historical data and is heavily influenced by the initial ranking score (as per Google Patents).
• ✅ First rankings affect future rankings!

1️⃣ Reduce the Total Web Page Number on Your Website

🚀 Why? Fewer pages = Higher PageRank per page

• 🔹 Decrease total internal links to improve contextual weight per link.
• 🔹 Reduce crawl path length and overall crawl time by decreasing total pages for search engines.
• 🔹 Prevent ranking signal dilution by decreasing total pages.
• 🔹 Decrease the total page amount to resolve all unnecessary hits to your website from search engine crawling systems. Be sure that out of 1000 requests, at least 990 are necessary hits to the quality web documents.
• 🔹 Ensure "crawled but not indexed" and "explored but not crawled" errors don't exist on your website.

🛠 Actionable Steps:

• ✔️ Ensure "crawled but not indexed" and "explored but not crawled" errors don't exist on your website.
• ✔️ Ensure the non-existing pages are not in the "Referrer Page" section as the response to the URL Inspection request.
• ✔️ Use Google Search Console API to check indexed URLs.
• ✔️ Ensure boilerplate content includes:
  • 🔹 Authorship attribution
  • 🔹 Publication & modification dates
  • 🔹 Table of contents with crawlable # URL segments

2️⃣ Reduce Response Time & Improve Status Responsiveness

🚀 Why? Faster response time = Better crawling & ranking

• 🔹 Ensure 99% of requests return 200 or 304 status codes.
• 🔹 Keep response time below 150ms.
• 🔹 Ensure HTML requests exceed 97%.

🛠 Actionable Steps:

• ✔️ Largest Contentful Element (LCP) should be your featured image.
• ✔️ Remove unnecessary CSS, JS, fonts, SVG files from your source code.
• ✔️ Reduce DOM size below 700.
• ✔️ Use local font files.
• ✔️ Launch a Progressive Web Application (PWA).
• ✔️ Remove unused subdomains, hosts, subfolders, and DNS records.
• ✔️ Fix privacy & security issues and remove outdated JS libraries.

3️⃣ Launch a Semantic Content Network

🚀 Why? Enhances ranking state & improves search engine trust

• 🔹 Ensure higher impressions & ranked queries before publishing new documents.
• 🔹 Use unique featured images & in-post images for all content.
• 🔹 Use a rich vocabulary to improve semantic relevance.
• 🔹 Link old and new content from the first moment of publication.
• 🔹 Optimize micro-semantics to signal trust, authority & expertise.
• 🔹 Mention your brand-name alongside related authoritative entities.

🛠 Actionable Steps:

• ✔️ Adjust macro & micro contexts to align with source context.
• ✔️ Replace deleted pages with better, high-quality, consolidated pages.
• ✔️ Example: If you remove "Law Schools in California", replace it with:
  • 📜 "California Constitution"
  • ⚖️ "Personal Injury Laws in California"
  • 📖 "X Laws in California" (X = different legal topics)
• ✔️ Then, re-publish "Law Schools in California" with stronger contextual connections and detailed attributes.