Rare Entities & Attributes

Rare Entities and Attributes

🚀 Entity-based Indexing and Ranking of Documents is one of the methods utilized by Search Engines these days.

Adding 🌟 Rare Entities and Attributes will offer two-fold benefits:

🌼 It will help increase 'Information Gain Score' – a 📊 Direct Ranking Factor for your web page, as mentioned in Google Patents.
🌼 It will help Search Engines with cost-effective Information Retrieval – since Search Engines already recognize these entities.

1️⃣ Ensure Semantic or Lexical Relevance – Rare Entities or Attributes must be semantically or lexically related to the existing entities on the page. Use 🔎 SERP Analysis to verify knowledge domains.
2️⃣ Establish Proper Connections – Create strong contextual links between these rare entities so that 🔍 Search Engines can process the full Context and understand their purpose.
3️⃣ Maintain Relevance – Adding ❌ Irrelevant Rare Entities may dilute the overall context and break the 🔗 contextual flow on your page.

🧩 Phrase-based Indexing still exists, but in 2012, Google shifted its focus to ‘Things, Not Strings.

📝 "Strings" refer to Phrase-based Indexing and Document Ranking.
📌 "Things" refer to Entity-based Indexing and Document Ranking.

Based on a Google Patent titled "Document ranking based on entity frequency"

📜 Patent Reference: Google Patent US9679018B1

📌 Entity frequency helps the system determine which documents are more relevant, especially when rare or uncommon entities are mentioned.

🔍 The system:

✅ Identifies Entities in documents.
✅ Calculates how often these entities appear across multiple documents.
✅ Ranks documents higher when they mention entities that are of interest to users but are rarely mentioned elsewhere.

This is why 💡 Unique Content with Rare Information gives you an edge over competitors.

🧠 It likely uses Inverse Document Frequency (IDF) – an older technology, but still effective.

With AI-driven content creation scaling rapidly 📈, unique and high-value content factors will become even more crucial moving forward.