π§ What is the Topical Graph?
The Topical Graph represents the cornerstones of a topic. It is built around fundamental questions like:
- πΉ What
- πΉ Who
- πΉ Where
- πΉ How
These questions and their answers form the core structure of a topic. The answers, along with their associated information, concepts, terms, and phrases, help shape the broader topical graph.
π How to Create a Topical Graph
To build a topical graph, you should apply:
- β The Semantic Search Mindset
- β Semantic SEO Principles
Each topic, sub-topic, and micro-topic is interconnected within a Contextual Hierarchy in a Knowledge Domain. These connections are influenced by:
- π Content quality scores
- π User satisfaction metrics
A well-structured topical graph helps search engines understand and organize knowledge more effectively.

π Below is an official video from Google Developers that inspired the concepts of:
- πΉ Search Engine Communication π£οΈ
- πΉ Semantic SEO π
While Semantic SEO has become a widely recognized concept in Search Engine Optimization (SEO), the term "Search Engine Communication" is my own unique contribution to the field.
π Embracing topical graphs and semantic SEO can help content creators and SEO professionals optimize for search enginesβ evolving methodologies!