🔍 Trust Signals

SEO is not just about publishing good content and optimizing your website.

As your website starts to grow, trust signals might play a role in its re-ranking.

Google has published patents on how TrustRank can influence the re-ranking of documents.

A search engine may use trust signals about a source, web entity, or document owner during the re-ranking process.

🔗 What is Google TrustRank based on?

Google TrustRank relies on feedback from people on the web for a web page.

• 🌴 Inferred Links
• 🌴 Mentions
• 🌴 Reviews on the web
• 🌴 Social shares
• 🌴 Google local search experts

📲 Google's understanding of trust is highly similar to social search engines such as:

• 🍏 Facebook
• 🍏 TikTok
• 🍏 Instagram
• 🍏 Twitter

✅ A web page will have a better TrustRank if:

• 🌲 There is good feedback related to the document on the web.
• 🌲 It is labeled in a good way.

💡 The Takeaway:

Publishing good content is no doubt an important aspect of SEO, but the way other documents mention your source, and the context in which they have mentioned it, also plays a role in better re-ranking.

🔍 You can find the documents that have mentioned your source with a simple Google search:
"Website Name" -websitename.com

✅ Maintaining the reputation of a source across the web is helpful for both:

• Better re-ranking
• Satisfying users who are researching your business

📖 What are nature theories and by which theory do search engines figure out what the truth is?

The meaning of nature involves:

• 🧠 Semantics
• 🧠 Semiotics
• 🧠 Philosophy of Language
• 🧠 Metaphysics
• 🧠 Meta-semantics

➡️ The truth changes depending on the theory you choose for the meaning of nature.

🧪 Different Theories of Truth:

• 🔮 Correspondence Theory:
  The truth is connected to reality.
• 🔮 Coherence Theory:
  Truth is not just based on the external world, but also how statements fit within a framework of thought.
• 🔮 Constructivist Theory:
  Experience matters more than external information (like textbooks, lectures, and courses).
• 🔮 Consensus Theory:
  Mutual belief or agreement of people in harmony is considered the closest to the truth.
• 🔮 Pragmatic Theory:
  The truth is determined by its practical consequences.
• 🔮 Logical Positivism:
  The truth is accepted only if verified.

📚 What theory do search engines follow?

Search engines follow the Consensus Theory to verify what the truth is.

➡️ In reality, consensus theory is the output of all other theories:

• ✨ Practical Consequences
• ✨ Experience
• ✨ Coherence of Thoughts
• ✨ Personal Experience
• ✨ Verification of Information

= 💥 Consensus