🔥 Unfairness Factor - The Uncomfortable Truth About SEO

Search engines are not obliged to rank your website higher in search results just because you’ve done everything right ✅ and up to the mark.

🤔 Search Engines Are Not Always Fair

You might have noticed cases where:

• Spammed pages are outranking quality pages.
• Low-quality AI-generated content gets a lot more traffic than high-quality content written by an expert.

This unfairness factor exists because the machine learning algorithms used in search engines are not designed to prevent it.

🔍 The Hidden Challenges in SEO

• Suppose your website received positive feedback from users 1 or 2 years ago, but search engines ignored that period of historical data when making a ranking decision.
• There might be a flaw in the data where evidence of your website's quality is lost by search engines.

🚀 The Right SEO Growth Strategy

That’s why you shouldn’t base your SEO strategy solely on a blind analysis of higher-ranking pages in SERPs.

• ✅ Yes, higher-ranking pages are important…
• ❌ But your strategy must also include:
  • Targeted users 🎯
  • Semantic search principles 🤖

Because a few cases of search engine unfairness can't change the first principles of SEO. 💡