Content Optimization Strategy

❌ Why Don’t Your Pages Achieve Ranking and Visibility?

A lot of reasons.
But one of the most significant factors is 👉 Content.
Isn’t that true?

You will never fully optimize your content unless you adhere to the guidelines I’ve learned from Koray Tugberk GUBUR. Here's a step-by-step breakdown 🧠✨:

📚 The Ultimate Content Optimization Strategy:

• 🔹 Select your niche.
• 🔹 Gather your entities and attributes.
• 🔹 Identify your central entity (The repeating entity across your entities and attributes is your central entity).
• 🔹 Pair your researched attributes with the central entity.
• 🔹 Review their canonicalization.
• 🔹 Categorize all your primary keywords into two sections:
  • 🔸 Core Section (Commercial keywords)
  • 🔸 Outer Section (Informational keywords)
• 🔹 Determine your seed keywords and root keywords.
• 🔹 Identify your quality nodes.
• 🔹 Find keywords relevant to your augmented central search intent.
• 🔹 Plan distribution of the following across your website pages:
  • 🔸 Source context
  • 🔸 Brand identity
  • 🔸 Central entity
  • 🔸 Central search intent
• 🔹 Begin creating a content brief.

🧭 Topical Mapping and Content Structuring:

• 🔸 Select a Topical Map Node (Main keyword for a page).
• 🔸 Identify all attributes and their values related to the main entity (main keyword).
• 🔸 Pay attention to closely and loosely related attributes.

Eventually, you’ll notice some headings start discussing topics that are related but not directly associated with your main entity — this marks the transition from Main Content ➝ Supplementary Content.

• 🔸 Supplementary content might include:
  • ✔ Antonyms of your main entity
  • ✔ Other lexical relationships

🗂️ Organize Your Content:

• 📄 Create two columns:
• Column 1: Attributes closely related to the main entity ➝ Main Content
• Column 2: Attributes loosely related to the main entity ➝ Supplementary Content
• 📄 Divide your page into two sections:
• Macro Context (67%) ➝ Main Content
• Micro Context (33%) ➝ Supplementary Content
• 📄 Name this page: Page A

🔗 Internal Linking Strategy:

• 🔸 Review all URLs in your topical map.
• 🔸 Find the URL whose main content is similar to the supplementary content of Page A ➝ Name it Page B
• ✅ Establish a relationship between Page A and Page B:
  • Macro context of Page A ≈ Micro context of Page B
  • Macro context of Page B ≈ Micro context of Page A
• 🔸 Link Page A and Page B internally.
• 🔸 Use appropriate anchor text in the Micro Context sections of both pages.

♻️ Final Step: Repeat This Strategy Across All Website Pages

Apply this Main Content + Supplementary Content + Macro Context + Micro Context structure consistently — and you’ll see your content transform into a ranking powerhouse 🚀.