Entity-Based Content Optimization

Many SEOs preach that enriching content with more entities can help it rank higher on Google. 🔍📈

But here’s the truth 👉 Adding more entities is not enough. ❌

The entity should be processed in the content with mutual connections to other things — creating a web of meaningful context. 🕸️

Each entity has multiple angles to explore. 🎯

🍏 Example: The entity "apple" can be processed by the following angles:

• 🍏 Origin
• 🍏 Anatomy
• 🍏 Uses
• 🍏 Nutrition
• 🍏 Recipes

Google is smart enough to understand these angles, thanks to advancements in Natural Language Processing (NLP) and Natural Language Understanding (NLU). 🤖🧠

A search engine identifies both the micro and macro context of a source by dividing the web into different knowledge domains. 🌐

👉 If a web page is about an entity like "apple", then superficially talking about apples won’t cut it. 🚫🍎

To achieve better contextual coverage, you need to focus on:

🌴 Context Variety

Involves covering different aspects and facets of the topic.
✔️ For the topic "apple", context variety would include types, uses, and history.

🌴 Perspective Richness

Involves showcasing different angles or viewpoints of the topic.
✔️ For the topic "apple", this includes viewing it from a nutritional, culinary, or cultural perspective.

All these concepts must be linked logically and coherently, with clear and structured sentences. 🧩✍️

💡 The Takeaway

• 👉 Simply mentioning more entities in content isn't enough.
• ✅ The extent to which you cover relevant angles and perspectives matters a lot.
• ✅ A web page achieves higher contextual coverage when it includes a variety of relevant angles and contexts, organized across different hierarchy levels.