Evolution Cost

📈 The better Google understands your content, the higher it’ll be ranked in SERPs.

🧠 The topics must be organized under a specific context and show semantic order, logic, and hierarchy in publishing to help Google better understand your content.

🔍 The goal of Google is to find and index the best possible useful content, and machine learning algorithms are used to manage the crawling resources for it.

📖 But the story doesn't end here…

🧮 After crawling and indexing the website, Google continues to evaluate it by spending its resources, called "Evaluation Cost" — a term coined by Koray Tugberk GUBUR.

💬 The more understandable and clear the semantic content network is, the higher the probability it’ll be ranked in the relevant query group.

👥 The content must be successful with its visitors, clustered by search engines, to achieve the trust of algorithms.

💡 The Takeaway:

• 🎯 Choose a specific contextual domain before publishing the articles to achieve topical authority.
• 🔗 The context should be reflected throughout all internal links between posts.
• ✅ The ultimate goal is to strengthen the search engine trust signals regarding the discovery and ranking of quality and helpful content.