β¨ Google Suggest for Topical Map β¨
While many chase costly keyword tools for keyword research and creating a topical map, they often overlook a super beneficial, free opportunity.
What is it?
π‘ Utilizing "Google Autocomplete" or "Google Suggest" in an amazing way!
π₯ The Big Benefits:
- π It aids in creating your topical map.
- π You can obtain a plethora of attributes, nouns, verbs, and modifiers for your central entity.
- π It allows you to expand your topical map and transforms short-tail keywords into long-tail phrases.
- π It can provide you with a kind of hierarchical tree of your keywords.
- π It offers an overview of ontological relations of the concepts you're publishing on your website.
- π You gain a basic idea of what pages to connect to your root, seed, and quality nodes.
- π It provides internal linking ideas and new content creation inspirations.
- π It clues you into the latest user behaviors.
β Hereβs How to Maximize the Benefits:
You only need two things:
β²οΈ Your time and π§ Your brain
π Step-by-Step Guide:
- π’ Step 1: Start by typing your central entity into the search box.
β‘οΈ Take "laptop" as an example. You'll definitely get some ideas. - π€ Step 2: Time to get creative! Append each letter of the alphabet to your phrase:
β‘οΈ Try βlaptop aβ, βlaptop bβ, and so on.
π What happens next? Watch the autocomplete suggestions as you cycle through the alphabet. You'll be surprised at the new variations and keyword ideas that pop up for each letter! - 3οΈβ£ Step 3: Having completed the first step with your central entity, expand further with combinations like:
β‘οΈ "laptop apple a...z", "laptop brands a...z", "laptop camera a...z", and so on. - 4οΈβ£ Step 4: Practice this by pairing your central entity with each letter (aβz), and then explore the results by pairing the results further and further with aβz one by one.
- 5οΈβ£ Step 5: Store your data in a Google Sheet.
π This method can significantly broaden your keyword strategy, helping you discover new and more specific search queries.
π Don't Forget These Refinement Steps:
- π§ Checking if the Google suggestion has an index on the SERP.
- π§ Determining search demand using tools like Ahrefs or SEMRush.
- π§ Assessing relevance to your niche, source context, and central search intent.
- π§ Identifying any cannibalization issues with previously published or upcoming content.
π Note: This process is just a part of creating a topical map.
π¬ P.S.: If you find my content helpful or have learned something from it, please share π€ it with others and follow me, Muhammad Abid Khan, for more insights in the future!