📌 Accuracy of Information: A Key Factor in Content Quality

Accuracy of the information in the content is an important factor to consider when it comes to the quality of the content. ✅

But achieving that accuracy may be difficult in cases where different declarations are found across multiple sources indexed by Google. 🤔

For example, let’s say the declarations regarding the “age of the Earth” are mentioned differently in various sources.

Providing inaccurate information may increase the embarrassment factor of search engines, which can negatively impact a web page's ability to rank or sustain its rankings. 📉

To deal with this conflict of information, search engines must qualify and evaluate web sources to corroborate answers and find groundedness for factual questions. 🔍

🧠 Knowledge-Based Trust (KBT)

Knowledge-based trust can also be used, which involves:

• 📊 Triplets
• 📝 Fact extraction
• ✅ Accuracy check
• 🔍 Text understanding (by removing ambiguity)

🛠 Practical Ways to Handle Information Discrepancy

Here’s how you can deal with the challenge of conflicting information in your content:

• 👉 Truth Ranges:
  Use maximum and minimum values for numeric corroborations.
  It’s always a good idea to mention safe ranges in declarations by relying on quality and trustworthy sources. 📏
• 👉 Source Backing:
  If every source states different information, it means there’s no consensus on a specific entity-attribute-value (E-A-V) data structure.
  You can present factual information like this:
  "The age of the Earth varies between X and Y according to sources A, B, and C." 📚

⛳ Conclusion

• Using such methods to provide accurate and well-supported information helps:
• ✅ Decrease the embarrassment factor of search engines 🤖
• ✅ Increase user satisfaction 😊
• ✅ Improve chances of positive organic growth 📈