Information Gap vs Keyword Gap

🚫 Keyword Gap is Old School. Not all the information on a web document can be encapsulated in the keywords searched by users on search engines.

💡 Better Approach

• 🌴 Increasing the contextual signals: by mentioning the accurate facts and their improved clarity and position in the document.
• 🌴 Processing the same entity or same entities from the same type: with the same context from start to end.
• 🌴 Using a clear sentence structure: for all the prepositions.
• 🌴 Comparing the questions: on the competing web pages, and SERPs real estates.
• 🌴 Excluding irrelevant opinions: or analogies, and other types of entities to prevent diluting the context.
• 🌴 Comparing Site-wide and Page-level N-Grams: of the web pages.
• 🌴 Comparing the anchor texts: from outgoing and incoming links for these web pages.

✨ Information Gap > Keyword Gap