๐ง Keyword Difficulty vs Quality Threshold

If youโre doing keyword research for a new website, donโt just rely on KD (Keyword Difficulty) scores or search volume filters. ๐ซ๐
Instead, shift your focus toward:
- โ Quality thresholds
- โ Initial rankings
๐ฏ Why This Matters:
- ๐ Initial ranking is different from re-ranking.
- ๐ Quality thresholds are tied to initial ranking โ not to re-ranking โ because Google uses those thresholds to filter in the highest-quality sources and web pages into its main index. ๐โจ
๐ How It Works:
If your new website earns a strong initial evaluation, and gets clustered with high-quality sources already indexed by Google, it will likely receive a higher initial ranking score. ๐๐
That initial ranking score:
- ๐ง Becomes part of your websiteโs historical data
- ๐ Continues to influence re-ranking cycles over time
โ The Winning Strategy:
Instead of choosing "easy-to-rank" keywords with low KD, aim for keywords that have a higher quality threshold โ because thatโs where real opportunity lies. ๐ฅ
Then:
- ๐ Create the best possible page around that keyword
- ๐ ๏ธ Optimize content to exceed the quality threshold
This will help your new website:
- ๐งฉ Get a better initial evaluation
- ๐ Achieve a higher initial ranking score
- ๐ Maintain a positive influence on future rankings
โณ๏ธ Final Takeaway:
Focus less on shortcuts and more on building a strong entry point into search enginesโ perception of your website. Thatโs what drives long-term success. ๐