🌍 Targeting Multiple Countries with Separate Websites?

If you have a brand targeting multiple countries and are planning to create a separate website for each country, here's an important tip:

• 🚫 Don’t base your decision solely on distance or kilometers (KM).
• ✅ Instead, focus on how search engines cluster users and the similarities or differences in their behavior or search activity.

🔍 Search engines can cluster:

• 👥 Users
• 📄 Documents
• 🔎 Queries

This means that even if users are from distant regions, they can still be clustered together based on:

• 📊 Historical data
• 🧠 Search behavior
• 🗣 Language preferences

👨‍👩‍👧‍👦 The size and diversity of the population in a region also influences how search engines serve their index.

⛳️ Key takeaway:

• ➡️ User clusters rather than physical distance
• ➡️ How semantic search engines serve users with documents relevant to their search queries