💡 Focus on Meaningful Concepts, Not Just Keywords

A content focused on the meaning and relationship of concepts is quite different from one where keywords and competitors are blindly followed.

📉 Imitating top-ranking competitors’ pages is a thing of the past.
✅ What truly matters is how entities connect with each other — and this connection happens through attributes.

🔗 Entities & Attributes: The Real Connection

Attributes help entities form meaningful relationships. These attributes come in different types:

🍏 Types of Attributes:

• 🍏 Simple
• 🍏 Composite
• 🍏 Direct
• 🍏 Indirect
• 🍏 Multi-valued
• 🍏 Single-valued
• 🍏 Stored
• 🍏 Derived

🌴 Attribute Types Explained

• 🌴 Simple Attribute: These attributes cannot be parsed or chunked further, and they may be part of composite attributes.
  📌 Example: Consider the "height" attribute of an entity; height cannot be parsed further, unlike "size," which is a composite attribute.
• 🌴 Composite Attribute: These can be parsed into two different types.
  📌 Example: "Size" can be parsed into "height," "width," and "depth."
• 🌴 Direct Attribute: When an attribute is directly connected to an entity.
  📌 Example: "Car" is an entity and the weight of the car is its direct attribute, whereas the weight of the "wheel" is an indirect attribute of the car.
• 🌴 Indirect Attribute: When an attribute is associated with the parts of an entity, it is considered an indirect attribute.
  📌 Example: "Wheel weight" and "Seat weight" are indirect attributes of the entity "car."
• 🌴 Multi-valued Attributes: When an attribute can have multiple values.
  📌 Example: Attributes such as "college degree" or "known language" can have multiple values.
• 🌴 Single-valued: When an attribute has only one value.
  📌 Example: The "age" or "height" of an entity.
• 🌴 Stored Attribute: These attributes have stored values unlike derived attributes.
  📌 Example: “Population” attribute of an entity “Country”.
• 🌴 Derived Attributes: When an attribute is derived from another attribute.
  📌 Example: If an entity has an "age" attribute, then there should always be a derived attribute: "birthday."

🎯 Why Does This Matter?

Understanding the attributes of entities helps in:

• 🌄 Filtering out less relevant attributes for an article and focusing more on relevant attributes according to the context.
• 🌄 Consolidating context and sharpening context in an article for better rankings and fewer chances of context dilution.
• 🌄 Increasing information richness and density.

All these benefits cannot be achieved by focusing solely on queries, competitors, or entities.

✨ Final Takeaway

Focusing only on queries or competitors won’t get you far anymore.
It’s the relationships and the attributes of those relationships that shape context, quality, and rankings.

✨ Relationships matter. Attributes matter. Context matters most.