📈 Optimizing Document Relevance: It’s More Than Just Keywords

Optimizing the relevance of a document to a query is not just about using keywords in your document. ❌🔤

🛠 Traditional SEO Strategies

• 🔍 Doing keyword research
• ✍️ Trying to use those keywords in the content
• 📊 Expecting the document to rank for those targeted keywords

But relevance is much more than that. 🚫➡️✅

💡 Understanding Semantic Relevance

Semantic Relevance is the metric used to determine the relevance between things or concepts. 🧠🔗

It can be measured based on:

• 🗂 Semantic Role Labels
• 📏 Word proximity between terms

Semantic Role Labels refer to the role of each word in a sentence — how each word contributes to the overall meaning of the sentence. 🧩🗣

That’s why I always emphasize:
➡️ Use each word in a sentence with a clear logic according to its proper role in the context. ⚖️📝

🤔 How Does Semantic Role Labeling Impact Relevance?

Let’s look at an example:

• 👉 She will climb a mountain with her shoes
• 👉 She will run in the forest with her shoes

Both sentences have different:

• 🔄 Predicates (actions)
• 📍 Themes (locations or objects)

But the similarity here is: "shoes" 👟

Even though climbing and running are different actions, both involve shoes — making them semantically relevant to each other. 💬➡️💡

Now imagine a question in your content:

❓ "What is necessary to climb a mountain, or run in a forest?"

✅ The answer could include "shoes", which links both concepts contextually and semantically.