Do this before you start investing in building new backlinks to your website 👇
🔍 Audit your existing PageRank first!
If your website already has some backlinks, it's always a great idea to see what maximum benefit you can get from the existing PageRank of your website.
💡 What is PageRank?
PageRank is one of the query-independent ranking factors—it's more related to trust and quality signals than keywords or content alone.
📈 How can you increase PageRank per page?
- By building new backlinks
- By distributing the existing PageRank more effectively
💰 Here’s the good news:
Distributing the existing PageRank doesn't require any extra investment—unlike building new backlinks.
🔧 How to distribute existing PageRank better?
- Remove unnecessary or low-quality URLs from your website.
- Fewer (but higher-quality) URLs help concentrate PageRank more effectively.
- This means better distribution and preservation of your site’s ranking power.
🧠 Think of it like this:
If your PageRank is being spread across too many low-quality URLs, you're wasting valuable ranking potential.
🔮 The Bottom Line:
To gain maximum benefit from your website’s existing PageRank:
- ✅ Remove unnecessary URLs
- ✅ Improve the quality of each URL
- ✅ Keep fewer, high-quality pages
✨ Less (but quality) URLs on a website = Higher PageRank per page.