Do this before you start investing in building new backlinks to your website 👇

🔍 Audit your existing PageRank first!

If your website already has some backlinks, it's always a great idea to see what maximum benefit you can get from the existing PageRank of your website.

💡 What is PageRank?

PageRank is one of the query-independent ranking factors—it's more related to trust and quality signals than keywords or content alone.

📈 How can you increase PageRank per page?

  • By building new backlinks
  • By distributing the existing PageRank more effectively

💰 Here’s the good news:

Distributing the existing PageRank doesn't require any extra investment—unlike building new backlinks.

🔧 How to distribute existing PageRank better?

  • Remove unnecessary or low-quality URLs from your website.
  • Fewer (but higher-quality) URLs help concentrate PageRank more effectively.
  • This means better distribution and preservation of your site’s ranking power.

🧠 Think of it like this:

If your PageRank is being spread across too many low-quality URLs, you're wasting valuable ranking potential.

🔮 The Bottom Line:

To gain maximum benefit from your website’s existing PageRank:

  • Remove unnecessary URLs
  • Improve the quality of each URL
  • Keep fewer, high-quality pages

Less (but quality) URLs on a website = Higher PageRank per page.

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