✨ QUALITY always wins over QUANTITY.
Always has been. Always will be.
That’s why I don’t believe in publishing AVERAGE QUALITY pages massively to the website.
Yes, it may result in short-term wins.
But to win in the long term, you should focus on QUALITY.
💡 Research Before Writing = Core of Quality
To achieve that content quality, I put a ton of effort into the research phase before even writing the content.
The research phase consists of many important steps and checks.
📚 1. Philosophical Knowledge Research:
- This research starts with getting all the important attributes of the main entity of the page.
- 👉 And there’s a reason why I go for attributes.
- Stuffing entities on a page is no different from keyword stuffing.
- That’s why my research starts from the attributes of the main entity of the page.
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Then comes the initial filtration of those attributes, based on:
- The target user class
- Related search behaviors
❓ Why?
Because the goal of ranking is not merely traffic — it’s about leads and customers, which are not possible without focusing on the users from the very beginning.
But — that doesn’t mean we should ignore the queries…
🔍 2. Matching the Queries:
- Search engines match the document vocabulary with the query vocabulary.
- That’s why making the document the best possible match is so important.
- Queries play a major role in further filtration of attributes.
- Question generation for the entire contextual vector depends on it.
- Answer terms are finalized based on queries.
- Attributes are further filtered and prioritized based on patterns in queries.
💸 3. Website Monetization Model:
The way a website monetizes its visitors is so important to factor in while creating the content brief.
That monetization model (aka source context) plays its role in:
- 🍏 Building the contextual vector
- 🍏 Creating contextual bridges to maximize ROI while keeping semantic distances & similarities in the equation
- 🍏 Bending the meaning of queries to rank higher while also converting the visitors
🤝 4. Consensus:
- You can’t overlook the consensus, especially if your website isn’t the consensus itself.
- For a new website, following the consensus helps it get clustered with documents that search engines already trust.
- But — it must come with staying unique, while following the consensus, to create the best possible document template for the targeted query network.
⏳ All of This Takes Time… But It’s Worth It.
Following all such steps for a single semantic content brief might take hours of research.
✅ Yes, you can get help from LLMs during the whole process.
But — thinking with the mind is necessary to achieve the best possible quality for your content.