🧠 Query Patterns Matter

Not many people pay attention to patterns in queries.
But…

✨ Patterns are so important when it comes to matching the document vocabulary with the query vocabulary.

🔍 Queries often consist of verbs and nouns:

• Verbs show the user behavior
• Nouns reflect the connected outcome

📌 Example Queries

• 🏃 Running Marathon
• 🏃 Competing Marathon
• 🏃 Participating Marathon

All the verbs used with "marathon" reflect user behavior,
while the outcome remains the same: "Marathon" 🏁

Even though these verbs are not strict synonyms, they are still contextually interchangeable in this scenario.

🛠️ Why Canonicalizing Verbs & Nouns Helps

• ➡️ It helps identify important query terms
• ➡️ Those terms can then be used contextually in documents
• ➡️ This creates a query-focused semantic vocabulary configuration

💡 Note: This configuration isn’t built by focusing on a single query.

Why?

Because 🔍 Search engines rely on query templates — not individual queries.

🚀 The Benefit

• ✅ It helps search engines better understand and connect semantic user behavior
• ✅ That behavior stems from the human nature of searching for information

And what’s the most important attribute of that behavior?

🎯 The PATTERNS.
And those patterns are reflected in the queries people search for.

📄 Focus Areas

• 👉 Creating the best possible document templates
• 👉 Factoring in query patterns, verbs, and nouns

📊 How Verbs & Nouns Help

• 📊 Cluster queries
• 📚 Classify user behavior
• 🎯 Identify connected outcomes