⚠️ Common Issue in Semantic Content Audits

📌 One big issue I often see during semantic content audits is...

❌ Neglecting the relevant concepts.

⚠️ And, putting a lot more focus on just similar concepts in the article.

💭 Reason?
🔍 Similarity is not the same as relevancy.

➡️ Two different concepts can still be relevant even if they are not similar.

📌 Example:

🎨 Black and white colors are not similar...
But, they are relevant to each other.

💡 Importance of Co-occurrence

🧠 Most of the time, relevance comes from the co-occurrence of concepts,
Which shows the importance of distributional semantics.

📄 If two different concepts appear together on certain types of pages, with different predicates and subjects,
👉 it means they are relevant to each other.

⚠️ But still, context always matters while analyzing the co-occurrence of different concepts.

📝 It helps to figure out the ways in which the relevant concepts should be mentioned in our own documents or articles.