Reverse Engineer vs Gain Score

🚫 Don’t Just Follow What's Already Ranked

It may seem surreal to not follow exactly what Google has already ranked at the top.

👉 The keyword here is “exactly”.

✅ No doubt, researching competitors helps a lot in understanding the user expectations and search intent behind the query.

🚫 But, most people fall into the trap of following exactly what competitors have done, and chasing higher scores on many popular content optimization tools (you know the names 😉).

📊 Unique Information Gain Score (Google Patent)

🔍 However, there’s a powerful concept mentioned in Google patents called: “Unique Information Gain Score”

🧠 A search engine can calculate the information gain score based on:

• Contextual search intents
• Users’ preferences
• Content-based differences

📈 Based on this score, Google can identify how much more information one source provides compared to others a user has already seen on the same topic.

💬 In simple terms, this score measures how unique and valuable your content is compared to your competitors.

💡 The Takeaway

🎯 Research your target audience and try to answer unique questions in your content that your competitors haven’t addressed.

📝 Also, make sure to use the correct format of answers based on the type of question.