π‘ βHow did you determine the best noun-verb relationships to achieve a more connected outcome?β
π First, let's start with the basics:
- π Lexical search relies on robotic queries and explicit contextual-related terms.
- π§ Semantic search uses natural language and patterned behaviors.
- π Google reports a growing trend in natural language queries every year.
- π The Semantic Web is driven by human behavior patterns.
- π These behavior patterns merge with natural language queries.
π§ Methods used in knowledge representation (for SEO):
- Frames
- Semantic networks
- Production rules
- E-A-V
- Knowledge bases
These help associate things in knowledge representation, improving Search Engine Optimization (SEO).
π§© These networks are often inspired by "predicates" β the actions we perform in daily life. βοΈ Ultimately, they rely on "verbs from human perception" to work effectively.
π Thatβs why you need "verbs" to properly address the behavior of the searcher within your central search intent.
πΊοΈ Steps to choose the best noun-verb relationships while creating a topical map:
- Identify the source context (primary focus of the business) for your topical map
π (e.g., Offering a pet-sitting service and earning commissions from pet owners and sitters.) - Finalize the central entity closest to your source context
π (e.g., pets) - Finalize the central search intent combining both the central entity and source context
π (e.g., Match pet owners with pet sitters for their needs.) - Extract all nouns and verbs, along with their possible relationships with each other, from ChatGPT / Bard / Gemini.
- Toss your central entity into Ahrefs, use the 'terms match' feature, and include each noun in the filter.
- Obtain all possible combinations (topic ideas) of connected outcomes (nouns) relevant to your source context, along with their popularity.
- Repeat the process by adding each verb to the same central entityβs terms match include filter β you should now have both noun and verb combinations separately.
-
Filter the combinations of nouns and verbs separately based on:
- β Relevance to the source context
- π Popularity
- Now prioritize certain noun-verb relationships over others and group multiple search behaviors under the canonical behavior.
π§° Additional tools & data sources to broaden your research:
- πΌοΈ Google Images (Check top tabs for semantic ideas)
- π Google Search (Search suggestions, page titles, meta descriptions, People Also Ask, related searches, etc.)
- πΊ YouTube Search (Search suggestions, video titles, descriptions)
- π§© SEOStack (For exploring all possible combinations around your central entity/noun/verb)