🌐 Building Topical Authority

Building topical authority is not just about publishing more pages about a single topic on a website…
Or adding Google-generated PAAs into your content.
It goes way beyond that.

📌 TL;DR of Building Topical Authority

• 🌴 Declaring the central entity, source context and central search intent.
• 🌴 Processing attributes of the entity based on filtration criterion.
• 🌴 Building the information architecture by focusing context and relevance throughout the website.
• 🌴 Researching queries and bending the meaning of queries based on source context.
• 🌴 Implementing query, lexical, and distributional semantics throughout the website and each webpage.
• 🌴 Building proper contextual vectors and methodologies to build a proper contextual flow.
• 🌴 Implementation of templated information in the content (often related to headings and questions).
• 🌴 Making the information responsive throughout the website.
• 🌴 Building contextual borders between main and supplementary content for consolidating the main theme of pages.
• 🌴 Building contextual bridges between other pages for better information architecture and page rank flow.
• 🌴 Justifying the purpose of each component of the website to search engines for better communication and perception.
• 🌴 Leveraging important nodes for gaining historical data for higher re-rankings.

🧮 Simple Equation for Topical Authority

Understanding (Users / Search Engines / Business Goals)
➕ Using brain (with tools)
✅ = Topical Authority