📌 What is Topical Coverage?
Topical Coverage refers to how well a website covers related topics within a specific contextual framework. It is a key SEO metric that measures a website’s competence and authority on a subject.
📊 Key Aspects of Topical Coverage
- ✅ Content Depth: How thoroughly a topic is explored 🔍
- ✅ Content Breadth: How many related topics are covered 📚
- ✅ Contextual Connection: How well topics are linked together 🔗
🚨 Why It Matters in Semantic SEO
If a website lacks sufficient content on a subject, its topical coverage is weak, making it harder to rank. Additionally, how topics are connected and the context in which they are presented play a crucial role in SEO success.
🌱 Example: Gardening Website
Imagine a website about gardening 🌱. If it includes:
- 🪴 Types of plants
- 🛠 Gardening tools
- 🌾 Soil types
- 🐛 Pest control
- 🌱 Gardening techniques
…then it has strong Topical Coverage because it thoroughly explores all contextually connected aspects of gardening.
🔎 Why Does This Matter?
Search engines recognize the website as a competent, authoritative source, which can boost rankings and increase search visibility. 🚀
For better SEO, a website should not just cover one topic but build a well-connected network of related topics within its niche! 🔗
Topical Coverage Misunderstanding
Topical coverage plays an important role when you’re planning to make your source a topical authority in its niche.
But, most of the SEOs take this concept totally wrong, as they only think of it as creating new pages to improve the topical coverage on the website, which can actually do more harm than good.
Yes, publishing more pages on topics with reasonable search demand and by keeping all the topics aligned to the source context and the source’s topical areas can help the source in achieving its topical authority state.
But the coverage is not just about publishing more.
In fact, the topical coverage is about sharpening the context of all entities related to your source.
And to sharpen that context, you don’t always need a new page on your website; instead, you can leverage subtopics and microsemantics to build context between the related entities and your source.
⛳️ Which means you can achieve more by doing less, both in terms of your investment and energies.