Take a few minutes and look at your existing content. If you've been cranking out new posts every month but not updating old content, you're missing out.
You will always get quicker traffic through existing content optimization vs only creating new content. Focus on this content for the next 3 months. Your sales will thank you.
Freddie used his client’s existing product imagery to build backlinks, by:
🎯 What was the result?
🔺 Why does it work? Decent stock images are in short supply. So if you have great shots to share, people will want to use them. In addition, as it is your own image, the small ask to add a link feels authentic, which stands out in a sea of spammy SEO outreach.
Thanks Freddie for sharing this tactic!
But it also looks like:
It might not be sexy. But it’s all important work.
✌️ Underrated SEO tool that nobody seems to talk about.
Analyzing how content has changed and matching it up with data is so valuable to SEO. You can use it to research:
It's so often an untapped resource for SEO.
It requires time, effort, and money. But these efforts compound and will continue to build over a long time. Traffic doesn't dry up when your budget runs out.
When you're starting out, don't overcomplicate it.
Don't overcomplicate it.
And don't worry (too much) about technical SEO. What have I missed?
There's never been a better time to be unique in a world filling with AI content.
It's a lot easier to just get it right early in the process. Your bank balance will thank you.
All you need: REALLY good lifestyle photos of your products
What you will get: New link opportunities on autopilot. People will continue to use your images from Unsplash, and you can keep reaching out and getting those links. You can get links directly to product pages, category pages, or blog pages - wherever you are using the image itself.
It takes time to get some traction, but once you do it really takes off 🚀. I'm currently getting over 100 links/month using this tactic with a 30% success rate (outreach email to link placement).
What more do you want to know?
How to speed up the process of Google picking up your redirects.
It encourages Google to crawl those old URLs still and notice the redirects. This helps Google pick up the redirects more easily. You'll see the transition from old URLs to new URLs much quicker. Just remember to remove the sitemap after ~1-3 months when you’re confident that the new URLs and redirects have been registered.
I can't guarantee results or performance. I can't tell you precisely what your traffic levels or ROI will be. You 100% will get the best strategy for your brand to drive converting organic traffic to your site using all my experience from the last decade working with ecommerce brands.
SEO insight can help a full-funnel approach to marketing, from top-of-the-funnel brand awareness to bottom-of-the-funnel content - and even post-purchase content. It is a combined effort of the brand and freelancer to grow your business. If you can't see the long term - SEO might not be the right channel for you.
And it's so easy. Fix your URL structure.
In your Shopify Admin, go to:
Find in the code where it says: “within:collection”
Save it. Your profit will thank you.
This continues to be one of the highest ROI SEO tasks for Shopify stores.
What's your best quick win for SEO? Drop it in the comments.
Used by the fastest-growing brands.
Here's how you get started
Patience + consistency, once you get traction you will see ever-increasing results.
Here's how I did it...
The result? 📈
SEO doesn't have to be difficult.
Stick to the fundamentals and you'll see results.
(Read to the end for a real-life example)
WordPress: Astra Theme
Used Ahrefs + Keyword Insights to find topic clusters quickly.
Use Bento for smart email marketing & building the email list.
We used a monthly giveaway to build our email list - which pulls in ~500-1000 each month.
First product: cricket bat
Supporting products: pads, gloves
Upcoming products: bag, more sizes of other products
I use Elementor to create better product pages
This doesn't get you rich quick...
But with hard work, consistency, patience and great content, you can build a full-time income online.
I now have 76 posts on Village Cricket Co + an email list of almost 10,000.
For transparency, the margins are ~60%.
Questions? Ask me anything.
Anyone can 'put the target keyword at the start of the page title'.
And if you are already behind your competitors - it likely won't be enough.
You need to get creative.
Being different helps with SEO.
I've personally used these on my own DTC brand and they drive over £10,000/month!
With no link building.
Because it already had them.
What this site didn't have was a technically sound website.
It was a mess from an SEO perspective.
Yet it was trying to show Google over 4 million pages 😬
The biggest impact we had on this site was:
Fixing their mess of a faceted navigation.
The filters were causing havoc, creating duplicate pages, crawling issues for Google, all sorts.
We reviewed the long-tail opportunities in their categories.
We (mainly their developers) reword how their faceted navigation works.
Made it simpler to crawl for Google.
Made the pages we wanted indexable, more visible to Google.
Optimised these new pages with basic meta titles, descriptions, etc.
Added internal links from product pages to the new pages.
And it worked.
👉 From 400,000 to over 1.2m monthly visitors
👉 3.3x more revenue from organic search
It's fun when a plan comes together.
Village Cricket Co. is flying right now.
Cricket is an industry still notoriously behind in the digital age and it is so fun to capitalize on the opportunity.
We're only scratching the surface so far.
We are on track to hit over 6-figures in 2023 from SEO alone.
Have any questions about ecommerce SEO? Feel free to DM me anytime.
A journey to over £10k/month in sales from blog content.
Bottom-of-the-funnel content is often a huge untapped opportunity for ecommerce brands.
Keep reading for real examples of content that drives sales for my ecommerce brand Village Cricket Co.
The best way to describe BOFU content is, content that drives a high likelihood of a conversion whilst still being informational in nature.
Essentially, Google ranks blog posts for these keywords. But they have high conversion intent.
You get the idea.
You must be the best for something that you offer (otherwise why are you in business?).
There are two core ways to create product-led content like this.
Pitch your product as the only solution to the topic.
Real-world example: Link
We pitch ourselves as the only option featuring our key benefits. This post alone drove 22 sales in July 2022.
Feature other products and showcase yours as particularly #1 for a certain angle.
Real-world example: Link
We feature us as the best value rather than the only choice. We also use price anchoring to showcase much higher price point products other than ours.
Now go find your opportunities and start creating content that converts!
SEO is more than publishing content and building backlinks.
Although that is a great place to start.
An effective SEO strategy involves various many areas working together:
My 3-step process to find most of your opportunities
Using only 2 tools:
and barely 2 hours…
Going to walk through a step-by-step example using my own ecommerce brand Village Cricket Co.
I sell cricket bats so I put that top-level keyword into Ahrefs Keyword Explorer.
Also, I added the plural ‘cricket bats’ to capture as much variety as possible.
Selecting the ‘Matching terms’ gives you every potential variation within the Ahrefs keyword database
Next up, filter the list.
I wanted to keep it broad but relevant so I:
You can do this inside Ahrefs, or in the Excel export.
Now the real fun starts…
Head over to Keyword Insights
Start a new project, name it and set your targeting.
Select Cluster and Context to find the best opportunities (add rank if you have a site).
I leave the standard settings as they are, they know what they are doing.
Then upload your Ahrefs keyword export.
They even have a cool duplicate detection feature so you don’t overpay.
Then generate your report.
Wait patiently, grab a coffee, and before you know it…
I then mapped the keywords to different types of pages:
Decent ecommerce SEO comes down to four things in most cases:
If you do these four things correctly and consistently, you'll have a profitable store.
And you'll rank higher on Google.
The brand wanted to expand their product range as a growth lever for the business.
We used a combination of talking to existing customers + keyword research to work out the best options. Brand went away to do more research and made their choice.
The SEO plan supporting the product launch
SEO can be quick when you have momentum. This didn't happen overnight from a standing start. We've been working for over 2 years to make this possible.
🔍 Head to Google and search for:
site:apply[dot]workable[dot]com "[your industry]"
BOOM. Loads of opportunities.
Only get the latest ones by:
Heading over to 'Tools' on the right and set it to 'Past week'
You can add other variables such as 'remote' or 'freelance' to be more exact.
Use this little 'hack' to find jobs that aren't always the best advertised (on LinkedIn etc).