🌟 What are Topical Coverage, Authority, and Topical Connections?
📌 Topical Coverage
Topical coverage measures a website’s depth and competence on a specific subject. If a site lacks sufficient content about a topic, its topical coverage will be low.
🔗 At this point, the way topics are linked together becomes crucial for Semantic SEO.
🔗 Topical Connections
The context in which you cover a topic is just as important as covering the topic itself.
- ✅ If you discuss Page Speed with developer concepts, search engines will process the content in that technical context.
- ✅ If you discuss Page Speed with SEO concepts, search engines will treat it as an SEO-related topic.
📢 John Mueller’s Insights on Topical Coverage & Authority
💡 “Yes, that’s always useful. For search engines, you are building out your reputation of knowledge on that topic. For users, it provides more context about why they should trust you. Also for search engines, if Google can recognize that a site is good for the broader topic, then it can surface that site for broader queries on the topic as well. Google doesn’t have to focus on individual pages to surface the site for that broader topic.”
🕸 Building a Strong Content Network
Topical connections help establish how different pieces of content relate to each other within a subject. Think of it as a slowly weaving network that builds Topical Authority over time.
📚 Books vs. Web Information
The amount of information on the web has already surpassed printed books.
🔹 Being a library for a niche is equivalent to being an authority in that niche.
❓ Why Are Topical Connections Important?
Imagine a website focused on “English Learning” 📖.
- 🎯 I concentrated only on the educational context, ensuring all content is interconnected from that perspective.
- 🎯 I planned the order in which topics should be covered instead of randomly publishing the most searched topics first.
🚀 Case Study: 0 to 100,000 Organic Traffic in 115 Days
Initially, if I had published high-search-volume topics first, they wouldn’t have ranked well due to lack of topical authority.
- 🔹 However, by gradually covering subtopics in the same niche and interlinking them, I built topical coverage & authority.
- 🔹 Now, when I publish high-volume topics, they rank much faster due to the established topical authority.
🏆 Final Thoughts on Topical Connections & Authority
A term has different angles and connections with other terms.
- ✅ Which content to link to which content 🔗
- ✅ In what context 🧠
- ✅ At what time ⏳
By following this strategy, you can boost topical coverage and authority, leading to higher rankings and faster traffic growth! 🚀📈